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Inauguration FUTR World Middle EastThe one-of-a-kind business, entertainment and innovation festival held in Manarat Al Saadiyat, Abu Dhabi from December 9th to 11th, has released more details of the exciting entertainment program of FUTR Live-one of the three programs of the festival Dedicated area.
A partnership between DCT Abu Dhabi, the retail platform of the Ministry of Culture and Tourism, MP Singapore and FUTR Group, FUTR World Middle East It will also include the FUTR Music Festival-it will host a series of amazing avant-garde music performances from a variety of genres, including international Afrobeats sensation Wizkid and rising star Alicia Harley-and the FUTR Summit, a dedicated exchange of innovative knowledge stage. The FUTR Summit will have leaders from major brands, retailers, enterprises and e-commerce giants, including Gymshark, Electronic Arts, Farfetch and Tech Crunch.
As part of FUTR Live, FUTR Tastebud will provide an immersive pop-up window to explore the future of food hosted by creative food company Moby, showcasing innovative concepts and samples. The area will also welcome the region’s first “Ice Cream Museum” pop-up shop. Arriving in Abu Dhabi from New York, the Instagrammable experience will witness the traditional brand Baskin Robbins launching a new “FUTR” flavor for tourists.
FUTR Tastebud will also connect innovative food brands with industry pioneers through a series of interactive demonstrations, recipe ideas, lectures, and Q&A sessions. The schedule includes the founders of London-based food media pioneer MOB Kitchen sharing business lessons and inspiration with the audience while cooking. Outside, the terrace area will also provide a series of carefully curated food truck experiences, and the region’s most talented local chefs will create unprecedented exclusive “FUTR dishes.”
In addition to the food-centric FUTR Tastebud, FUTR Live will also provide another seven industry-specific immersive experiences. Many international artists will showcase their latest works, including Wang Jianping, Planeswalker, Jo Ho and Tiffany Low.
Next-generation 360-degree technology, mirror enhancement, data visualization, soundscape and NFT will bring immersive areas to life. These areas will focus on beauty (FUTR Aura), sports and fitness (FUTR ME), retail (FUTR Shop), balance and Health (FUTR Void), Travel and Automobile (FUTR Space), Fashion (FUTR Lookbook), and Entertainment and Media (FUTR Studio). A series of FUTR displays and FUTR competitions are also on the event list.
FUTR Void is the dedicated balance and health department of FUTR Live, where visitors will be able to experience on-site beauty treatments provided by the award-winning British home beauty service Ruuby. This will be exclusive to FUTR Live, as they currently do not operate in this area.
FUTR Live will also host many “fireside talks”, including media expert Rebecca Roth of NASA’s Goddard Space Flight Center, discussing “Bring space Life’Rose’s speech will be supplemented by media and soundscape experiences, and visitors will have an in-depth understanding of images, videos and animations of dozens of NASA launches, missions, space stations and Mars exploration.
FUTR Live will also explore the future of e-sports through a customized exhibition themed on VR gaming experience hosted by Benefit Cosmetics. Visitors will be able to play against professionals such as Street Fighter champion Big Bird and Mario Kart turned TikTok star Nintendo Girl on the giant screen. Supporting the game theme experience will be the sQuad Core dedicated game lounge. More partner activations will be announced in the next few days.
The event will also host live performances and master classes, organized by some well-known figures in the music industry, including DJ Tala Samman, Sonya and Teejjae Mai, who will demonstrate the basics of DJ spinning after the performance. The show will be closed at sunset, and Vice Media events will be announced in the next few days.
Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, said: “The first FUTR World Middle East held in partnership with FUTR demonstrates the growing role of Abu Dhabi’s retail industry as a promoter of the emirate’s growing retail development. The program It will provide experiential concepts designed to connect like-minded consumers, business leaders and talents. Our goal this year is to host a top-level event that complements Abu Dhabi’s broader portfolio of major events and lays a strategy for future events Base.”
Grandmaster FUTR World Middle East The lineup includes FUTR Summit (December 9th), FUTR Festival (December 10th) and FUTR Live (December 10-11). All ticket holders need a valid PCR test no more than 96 hours after entry and a valid Al Hosn green pass.
Tickets start at only AED 129 and are now on sale at Virgin Megastore.To view the full FUTR World Middle East lineup, please visit https://futrworld.com/.
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