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Monday, March 4, 2024

The Journey of Flax – Healthy Living: Promoting Wellness through Nutritious and Flavourful foods.

The rising wave of health consciousness in India has paved the way for visionaries like Gurmeet Singh to launch groundbreaking brands that fulfill the growing demand for tasty and nutritious food. Gurmeet, the brain behind Health & Beyond Foods Pvt. Ltd., has triumphantly brought Flax – Healthy Living to the forefront, a health food brand with a versatile menu catering to a wide range of dietary preferences.

From Disc Jockey to Health Food Innovator

Gurmeet’s transition from a DJ to a health food entrepreneur is truly motivational. Encountering health challenges, he made the decision to adopt a healthier lifestyle and concentrate on conscious eating. “I realized that I needed to make a change after my doctor warned me about borderline diabetes and cholesterol,” Gurmeet says. This new focus led him to establish Flax, driven by the limited availability of healthy food options.

What began as a modest 200 sq ft space inside a gym has now grown into six locations throughout Mumbai and a flagship café in Indra Nagar, Bangalore.

Gurmeet aspires to make Flax India’s top health food brand, endorsing healthy living and wellness nationwide. “It’s been a journey of self-discovery, hard work, and perseverance, but I wouldn’t have it any other way,” he adds.

 A Cloud Kitchen Model with a Commitment to Quality

In spite of the inherent obstacles in managing a cloud kitchen, Flax remains dedicated to supplying fresh, high-quality ingredients in imaginative and delectable combinations. Educating customers about the advantages of nutritious eating has been an ongoing challenge for the brand. “We’ve had to put in extra effort to educate our clients about the value of healthy food options and why they should make them part of their daily routine,” Gurmeet explains.

Fostering a Positive and Collaborative Work Atmosphere

Flax regards its team members and customers as its most valuable resources. The company is devoted to creating a work environment that emphasizes mutual respect and collaboration. Gurmeet believes that employees who feel appreciated and supported are more productive and engaged in their work, and so, he continually aims to nurture a positive, respectful, and cooperative atmosphere among colleagues.

Introducing New Health and Wellness Brands

Flax recently unveiled two new brands, Careless – by Flax and Beyond Fit, expanding its health and wellness portfolio. These brands adopt a comprehensive approach to eating and living, providing resources and advice on fitness and lifestyle choices.

 A Promising Future for Flax – Healthy Living

 Flax – Healthy Living is determined to become India’s premier health food brand and promote wellness throughout the nation. With expansion plans that include more plant-based and vegan options, integrating international flavors, and minimizing waste via eco-friendly practices, the future appears bright for this progressive enterprise.

Discover more about Flax – Healthy Living by visiting their website at https://healthandbeyond.co.in/ and following them on LinkedIn at https://in.linkedin.com/company/flaxindia

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