Three in five UAE tourists admit they struggle to switch off during holidays

• In the United Arab Emirates, three in five (60%) say they have a hard time breaking away from their routine while on holiday
• One in three (31%) said overwork caused them to take time off work
• Hilton launches ‘Sounds of Stay’ – a free downloadable ASMR track to help UAE holidaymakers relax and make the most of their vacation while traveling to their destination
• The repertoire includes UAE travelers’ favorite relaxing music – a friendly hotel greeting (46%), gentle ocean waves (44%), soothing lobby music (44%) and restaurant piano music (36%)

New research shows that three in five (60%) UAE travelers find it difficult to disconnect from their daily routine while on vacation, and Hilton wants to help change that.

The feeling of not being able to “switch off” is a familiar one for many, with nearly a third of respondents saying they don’t feel like they’re officially on vacation until they actually head to their vacation destination.

31% of UAE travelers say the main reason they feel they need a vacation is to get away from feeling overworked, 46% say listening to music helps them get into vacation mode, Hilton has more than 7,000 properties worldwide, and leading The psychologist and ASMR expert Dr. Giulia Poerio teamed up to provide a solution.

“Stay Sounds” is a brand new ASMR track designed to help holidaymakers rest and relax and make the most of their stay. Hilton researched which sounds put travelers in immediate “stay” mode, and found that sounds they found relaxing and creating a vacation feel included gentle ocean waves (44%), soothing lobby music (44%) and restaurant piano music (36%) ).

These sounds inspired a unique ASMR track that also includes other auditory cues that people say instantly transport them to their favorite vacation spot, like the crunch of sand underfoot (30%), the first time you jump into The splash of water in a swimming pool (30%), the laughter of children (33%) and the soft hum of an airplane engine (33%).

Dr. Giulia Poerio, ASMR researcher advising on the track, commented, “The impact of everyday sounds on our levels of relaxation and well-being has attracted increased research interest, especially over the past few years. So the sounds we commonly associate with vacations may help bring people closer to those widely A welcome feeling of rest and relaxation, even before people arrive at their vacation destination. Working with Hilton on this ASMR-inspired track highlights what we can do to help mentally shift us as we prepare for a well-deserved vacation break technology that allows us to unplug power before it completely shuts down.”

The “Sounds of the Stay” ASMR track is produced with scientifically proven optimal length, pitch and frequency to help people relax. The steady three-minute track features plenty of soft, slowly repeating noises—such as footsteps on crunchy sand and the wheels of a suitcase rolling across a hotel marble floor—that are ideal for helping listeners unwind.

Binaural sounds, including a friendly hotel greeting upon arrival or the closeness of rumpled hotel sheets upon climbing into bed, help the listener create a sense of direction and give the impression that they can close their eyes and be transported to where they are listening impressed.

Patricia Page-Champion, Senior Vice President and Global Commercial Director, Hilton commented: “Having spent the majority of my career in and around hotels, I’ve always loved the look on people’s faces when they walk in the door – that happy feeling A vacation that is about to begin. A pleasant stay provides the opportunity to pause, reflect and reconnect, and through this track we hope to help people get that vacation feeling before it even begins.”

Top-notch sound that helps with transport UAE traveler go into vacation mode

1. Say hello in a friendly manner at the hotel (46%)
2. Gently lapping waves (44%)
3. Soothing hotel lobby/elevator music (44%)
4. Piano music in restaurants (36%)
5. The sizzle of food in hotel buffets (36%)
6. The laughter of children playing in the pool (36%)
7. The hum of an airplane engine getting ready to take off (33%)
8. Suitcases that move along the floor (33%)
9. Buskers playing music or singing (31%)
10. The crunch of sand underfoot (30%)
11. The splash when someone jumps into the pool (30%)

The track is available on YouTube at https://www.youtube.com/watch?v=kYcDIrAOzJI

and Spotify

method

OnePoll surveyed 500 traveling UAE adults from 4-9 May 2023.

about hilton

Hilton (NYSE: HLT ) is a leading global hospitality company with folder 19 world-class brands with more than 7,200 hotels and more than 1.1 million rooms in 122 countries and regions. Dedicated to fulfilling its founding vision to fill the planet with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its 100-plus year history, topped the Fortune 100 Best Companies to Work For list, and was named Recognized as a Global Leader in the Dow Jones Sustainability Index for six consecutive years. Hilton has introduced several industry-leading technology enhancements to enhance the guest experience, including digital key sharing, automatic complimentary room upgrades and the ability to book confirmed connecting rooms. Through Hilton Honors, the award-winning guest loyalty program, more than 158 million members who book directly with Hilton can earn points for hotel stays and experiences money can’t buy.with free Hilton Honors App, guests can book accommodation, select a room, check in, open the door with a digital key, and check out through a smartphone.access stories.hilton.com Learn more and contact Hilton Facebook, Twitter, LinkedIn, instagram and youtube.