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The Indonesian tourism industry showcased its potential during the ongoing Arabian Travel Market (ATM) at Dubai World Trade Center as part of the government’s strategy to promote Indonesia’s wonderful tourist destination to the Middle East market.
Admire the beauty of Padar Island near Labuan Bajo – the perfect harmony of mountains surrounding the sea. Satisfy your natural and exotic cravings on this island. It is one of Indonesia’s super priority tourist destinations and will be highlighted at the Dubai Arabian Travel Market 2023.
The Middle East is one of the strategic key markets and potential hotspots for Indonesia’s tourism marketing plan. According to BPS-Statistics Indonesia, the number of Middle Eastern tourists to Indonesia in 2022 jumped by 1194% (67,337) compared to 5,639 in 2021.
Commenting on the participation, Sandiaga Salahuddin Uno, Indonesian Minister of Tourism and Creative Economy, said: “First of all, I would like to thank all Indonesian tourism players for their collaborative marketing efforts to revive Indonesian tourism and achieve this goal. We hope that Indonesia will actively participate ATM Dubai 2023 is likely to make Indonesia the top destination for Middle Eastern tourists and increase the number of international tourists visiting Indonesia, which will eventually contribute to foreign exchange and increased job opportunities in the country.
“Furthermore, as we focus on improving four aspects of tourism such as experience, quality, sustainability and luxury, we set a target of 55,000 expected arrivals during the event.”
In light of global tourism trends and ATM Dubai 2023’s current theme “Strive for Net Zero Emissions”, Tourism Indonesia will promote the implementation of high-quality and sustainable tourism in Indonesia.
Indonesia is also currently running a campaign to support sustainable development initiatives through the “Every Step Counts” campaign, with the goal of reducing carbon emissions from tourism by 2030 and encouraging tourists to protect the environment and culture.
Ni Made Ayu Marthini, Undersecretary for Marketing at the Ministry of Tourism and Creative Economy, explained the strategies developed by the Ministry and the participating tourism industries. “Our theme for this year’s Dubai ATM is ‘Visit Indonesia 2023: Discover our wonderful new destination’. With this, we hope to drive the promotion of sustainable and quality tourism programs in several key tourist destinations in Indonesia. Indonesia. Due to This is also in line with the current global tourism trend, and we aim to encourage foreign tourists to cherish Indonesia’s nature and culture while experiencing our quality services.”
To attract tourists and potential foreign tourists, during ATM Dubai 2023, the Indonesian pavilion will arrange face-to-face B2B meetings with potential buyers, as this is an important milestone of Indonesia’s presence in the tourism industry. In addition, Tourism Indonesia will increase joint promotions targeting wholesalers, OTAs and international airlines, especially in terms of seat capacity and frequency of flights to Indonesia. – trade arab news agency
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