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Paris Hilton loves the “always come back” trend.
The 41-year-old star likes the recent revival of Y2K fashion, describing the trend as “fun”.
“I love the way fashion never goes away and trends always come back,” she said.
Paris recently launched its own online store, shop.parishilton.comand the TV star sees it as a natural progression of her career.
She told Glossy: “My fans are always asking about my favourite shopping finds, from fashion to beauty to home decor and more, so I felt it was a natural fit to sort through my recent obsessions for everyone to enjoy with me .”
Paris has also been an outspoken advocate for NFTs in recent months.
The blonde beauty is always looking for ways to improve her customers’ shopping experience.
“I’m definitely exploring the idea of giving fans an unforgettable shopping experience in a virtual world, so more people will come here,” she said.
Meanwhile, Paris unveiled a collaboration with eyewear brand Quay earlier this year.
The TV star then explained why she decided to join forces with the company.
She shared: “It’s no secret that I’m obsessed with sunglasses. I wear them all the time, even at night. Sometimes, when I’m walking out of a club and I have a camera or a flash, or if I’m taking a million selfies, I wear them on Sunglasses are fine. Wear them and you always look perfect.”
Featuring Y2K style, the collection pays homage to Paris’ career heyday,
And the “Simple Life” stars are big fans of these striking designs.
Speaking of the Quay collection, she said, “I love anything dazzling in crystals and pinks.”
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