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By Hannah Curran, Editor
TRUTHVILLE — The TRUTHville City Council discussed a potential rebranding of the TRUTHVILLE Entertainment District at its Council Symposium on Thursday, July 7.
Clarity’s creative director, David Bloomberg, discusses branding opportunities in the Trussville entertainment district. (Photo by Hannah Curran)
Clarity’s creative director, David Bloomberg, spoke to the council about the many opportunities they can offer the Trussville entertainment district.
Clarity rebranded popular family destinations such as the Hub on 30A, which was renamed to Great coldthey also helped rename Sand Hill Amphitheater.
“Obviously we’ve seen a lot of growth over the past few years, but seeing the entertainment district emerge and become something special about the city is important to its success,” Bloomberg said. Say.
The rebrand reflects an ongoing commitment to providing a fun and exciting gathering place for family and friends.
Clarity wants to see the entertainment district become a landmark for the Trussville area. Bloomberg explained that they have achieved great things in different fields, and Clarity’s name reflects their ability to showcase organization in their respective communities.
“We call ourselves clarity because we think through our experience with all of our clients. Every client we’ve ever had, we thought we’d get it; we needed that moment, a moment of clarity, that we were who,” Bloomberg said. “We need to know what the place is about. So we work with organisations, companies and institutions to help them find moments of clarity in their businesses and organisations, to help them identify brands.”
Brands, Bloomberg said, are the stories people want to tell, and the stories the community wants others to know about them. That’s the basic level of Clarity, he explained.
“We call ourselves a strategic design studio. We never go into a project just thinking about doing something cool and creative. We think creativity is an important part of connecting with all the audiences we work with, but Strategic and thinking about business initiatives helps with rebranding,” Bloomberg said. “The needs of the people we work with, both in the business we work in and in the society we’re trying to influence, is the most important part. And then it ultimately leads to how we connect that into a truly beautiful and compelling creative things.”
To ensure the recreation district’s rebranding meets the needs of the public, Bloomberg said it will gather information by speaking with community members, city officials and recreation district staff.
Councillor Lisa Bright raised the question of how long a rebrand would typically take, with Bloomberg saying the time frame would depend on the type of project being completed.
Bloomberg also said that Clarity Helping organizations find the right third-party partners for all promotions, commercials, and specific aspects of programming, so there will be some in-house programs.
“WWhether you want to bring in internal operations, we want to provide them with really exciting resources to create interesting opportunities to make them successful,” Bloomberg said. “We have a lot of ideas that we’re excited to explore, But again, it’s the vision to create a space-aligned and compelling brand that connects with the community and those who don’t belong who are excited to come in and see and experience it. As such, it will lift the tide that Trussville has already set off. “
Councillor Jaime Anderson asked how the entertainment district would transition to the new brand. Bloomberg explained that the city will have complete control over what type of rebranding takes place. So, whether it’s selling something with a new brand or a different creative aspect, the city is in control. Additionally, various surveys that Clarity will complete will identify the needs of the community.
Bloomberg also mentioned that during the rebranding, the city could create a new name for the entertainment district.
Stacy Frazier, Assistant Mayor of Truesville, explained that the Truesville Entertainment District doesn’t have a solid brand that everyone can refer to, as some call it Ferus while others call it TED
“One of the biggest needs we found was a need for a website where people googled the entertainment district and it went nowhere,” Fraser said. “So we wanted to fix that; we wanted it to be a separate entity, and our goal was to understand who we are and define it better than we are.”
Bloomberg said that if a website is made, businesses in the entertainment district can link to that website and provide the community with direct links to these different businesses.
Mayor Buddy Choat explained that the city has set aside a separate account for the entertainment district, which has funds to pay if the city council approves the name change at the next city council meeting.
“The Finance Committee is meeting today and our finances are in very good shape,” MP Alan Taylor said. “We have enough money to do this.”
Choat asked the council to consider adding it to the regular agenda on Tuesday, July 12, so he could strike a deal with Clarity to initiate the rebrand.
The story will be updated as more information becomes available.
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