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Wednesday, February 28, 2024
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UAE beverages and snacks category shrugs off inflationary pressures

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Emirates Food and Beverage Business Group and Nielsen IQ Insights detailed their success in the recent Emirates Food and Beverage Annual Report.

“The beverage category in particular has shown significant growth post-COVID-19 from Q4 2021,”Speaking at a live event, NielsenIQ Director SMB Adeel Durrani highlighted the report’s findings.

“This can be attributed to increased tourism from Expo 2020 Dubai and other social events that help stimulate demand, [in addition to] The performance of smaller local players in the sector.

“We found that the industry is now effectively dominated by these smaller players, with the top 31 to 100 manufacturers growing at twice the rate (14.7%) as the overall category average (7.8%).”

These smaller brands included drinking water brands Lago and Abant, which led the premium water category, up about 17 percent; and Freez and Rita, which led the premium soft drinks category, up 134 percent overall.

“The main drivers of growth in the category are premiumisation, innovation and increased reach — [but when looking] In the water sector, it is clear that local players are dominating. “​he added.

“That said, in the sports drink segment, which is growing at 15%, the global giants remain dominant, notably Red Bull – resulting in the brand being the only one in the market to raise prices (2%), while all others Both are increasing prices. Offer about 4% price discount.”

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