37 C
Dubai
Tuesday, July 23, 2024
spot_img

UAE beverages and snacks category shrugs off inflationary pressures

[ad_1]

Emirates Food and Beverage Business Group and Nielsen IQ Insights detailed their success in the recent Emirates Food and Beverage Annual Report.

“The beverage category in particular has shown significant growth post-COVID-19 from Q4 2021,”Speaking at a live event, NielsenIQ Director SMB Adeel Durrani highlighted the report’s findings.

“This can be attributed to increased tourism from Expo 2020 Dubai and other social events that help stimulate demand, [in addition to] The performance of smaller local players in the sector.

“We found that the industry is now effectively dominated by these smaller players, with the top 31 to 100 manufacturers growing at twice the rate (14.7%) as the overall category average (7.8%).”

These smaller brands included drinking water brands Lago and Abant, which led the premium water category, up about 17 percent; and Freez and Rita, which led the premium soft drinks category, up 134 percent overall.

“The main drivers of growth in the category are premiumisation, innovation and increased reach — [but when looking] In the water sector, it is clear that local players are dominating. “​he added.

“That said, in the sports drink segment, which is growing at 15%, the global giants remain dominant, notably Red Bull – resulting in the brand being the only one in the market to raise prices (2%), while all others Both are increasing prices. Offer about 4% price discount.”

[ad_2]

Source link

Related Articles

Ginco Properties Launches One Residence, Steps from 1 Burj Khalifa in Downtown Dubai

Ginco Properties Launches One Residence, Steps from Burj Khalifa in Downtown Dubai Dubai, UAE - 17 July 2024 — Ginco Properties, the developer behind successful...

Sreshta Farmer Producer Company Limited: Pioneering Technology-Driven Farming in Andhra Pradesh

Introduction to Sreshta Farms Sreshta Farmer Producer Company Limited (Sreshta Farms) was established in Kollipara, Andhra Pradesh, with the vision of creating a technology-driven agricultural...

The Rise of Home Salon Services in Dubai

The Rise of Home Salon Services in Dubai As sale season sweeps across Dubai, many residents are turning to home salon services in dubai to...

Axi and Manchester City Women’s Team Kick Off big ‘The Mentality Edge’ Campaign 1

Axi and Manchester City Women’s Team Kick Off 'The Mentality Edge' Campaign In a dynamic culmination to the 2023/24 football season, leading online FX and...

Garuda Advertising Launches Teleforce: A Telecom, Marketing, and Sales CRM Platform

Garuda Advertising announces the launch of Teleforce, a Telecom, Marketing, and Sales CRM designed to empower businesses with a comprehensive Communication Platform as a...

Latest Articles