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Designed to minimise environmental impact, the TV will be available in the UAE on 4th November
file photo
Apple announced the next-generation Apple TV 4K on Tuesday.
The company said in a statement that the A15 Bionic chip used in the new TVs provides faster performance and smoother gaming experiences. HDR10+ support is combined with Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality on more TVs. Running tvOS and featuring the Siri Remote, Apple TV 4K simplifies the way users enjoy their favorite content. The statement added that its seamless integration with other Apple devices and services could transform the living room in different ways for the entire family.
The TV comes in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which supports Gigabit Ethernet for fast networking and streaming, supports Thread mesh networking protocol to connect more smart home accessories, and twice the storage space for apps and games (128GB). Customers can order the new Apple TV 4K with Siri Remote for a new starting price of AED 529, available from 4 November.
“Apple TV 4K is the ultimate way for Apple users to enjoy the entertainment they love on the biggest screen in their home, and now it’s more powerful than ever,” said Bob Borchers, Apple’s vice president of worldwide product marketing.
On the Apple TV app, customers can access award-winning series and movies on Apple TV+, as well as buy or rent over 100,000 movies and series, and pay direct subscriptions to popular streaming services.
According to the statement, the Apple TV 4K works seamlessly with other Apple devices, starting with the magical setup process with your iPhone and then easily controlled at any time with the Apple TV Remote in Control Center.
Apple Arcade on Apple TV 4K offers award-winning premium games, with new games and major content updates added every week, all without ads or in-app purchases.
Apple Fitness+ is an award-winning fitness and wellness service designed to welcome all users, wherever they are, and help them live a healthier day. Apple TV 4K users can enjoy the largest library of 4K Ultra HD workout content, featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers.
Siri on Apple TV has been completely redesigned to recognize each user’s voice, so they can easily access their movies, shows, music, games and apps and pick up where they left off. By using the Siri Remote and asking “What should I watch?” users can get tailored recommendations.
As a home hub, Apple TV 4K can securely connect to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allowing users to set scenes and control their smart home while they’re out and about; and ensure accessories work automatically.
Designed to minimize its impact on the environment, the new Apple TV 4K uses nearly 30% less power than the previous generation while delivering more powerful performance.
A first for Apple TV, the Apple TV 4K uses 100% recycled gold in the plating of multiple printed circuit boards, including 100% recycled tin in the solder. The cooling module is made from 80% recycled aluminum, while the Siri Remote’s housing includes 100% recycled aluminum. The redesigned packaging removes the outer plastic wrap, and more than 90 percent of the packaging is fiber-based, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The Apple TV 4K series is free of mercury, brominated flame retardants, PVC, and beryllium.
The new Apple TV 4K will be available at apple.com/ae/store, in the Apple Store app and at Apple Store locations. It is also available through Apple Authorized Resellers and select Pay TV providers.
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