Describe your career pre-infobahn creative. What made you make a move into launching a company in this industry?
I was introduced to the world of internet marketing when I worked as a Website Developer and Administrator in my previous job roles. While uncovering new discoveries to facilitate my productivity, I was surprised by the huge gap between new technology and creativity; creating something from nothing. It seemed like there were some amazing tools out there, but they weren’t being used to their full potential because no one was thinking creatively enough to come up with new ways of using them.
So I decided it was time to reduce that gap. Thereafter, Infobahn Creative was born. It started as an idea to reduce this indigenous disadvantage between these two areas of expertise so that we can provide more value to our clients by helping them use both new technology and creativity more effectively.
What are your plans for the future?
I’m looking forward to empowering more staff and clients with suitable technology and advanced solutions that will enable them to grow.
I want to use my experience and knowledge of the industry to help people who are just starting out, so they can achieve their goals without having to spend years learning the ropes. I believe in giving back, so I want to share what I know with others and help them succeed.
Give us one word that best describes you.
Integrity. I have always been someone who believes in doing what is right and true, even if it may be difficult or unpopular. Customarily, I follow my conscience, even when it is inconvenient or uncomfortable. With the knowledge that not everyone has the same goals as I do, it is important to me that I am held accountable for my actions and make sure that they are aligned with my values.
How do you feel about Mondays?
When I wake up on Monday morning, I feel like I’m preparing to take on the world. It’s a chance to start over and do better than last week. It’s a chance to get back into the groove of things after a weekend spent relaxing or catching up on work from home.
Mondays give me the opportunity to prove myself—and my team—again. But also, I love them because I get to see what the world has been up to over the weekend, and it’s always hilarious, and awe-inspiring.
Tell us about a project that forced you to be innovative and creative.
It was truly a unique experience when I had to develop an e-learning platform for a human resource project. There were a number of challenges that we faced, including limited time constraints and the need to develop a complete A to Z solution. The project involved creating a platform that would provide online training across various topics. The client wanted us to develop this from scratch and make it possible for them to upload their own content onto the platform.
We were also required to design it so that it would be accessible on any device with internet access. We used our creativity and knowledge of technology and available tools to create an amazing platform that surpassed all expectations. The platform not only allowed the client to create their own content but also provided them with a library of pre-made materials and templates they could use as well. The result was a platform that was easy for our client’s employees to use, while also saving them time and money.
Which big challenges were you faced with and how did you overcome them?
The internet is full of possibilities, but it’s also full of uncertainty. Today’s hot trend can become tomorrow’s dinosaur—or vice versa. That’s why it’s important to keep an open mind and stay flexible.
New technology has been profuse and unprecedented these days, with unfortunate yet brilliant developments, especially for website designing and development. This calls for us to adapt and make sure our clients get the best out of their websites and stay relevant. I always encourage my team to participate in different workshops and seminars so that they can learn more about this field and stay up-to-date with the changing times.
What’s your and your team’s biggest strength?
Team empowerment. We’ve developed a culture of empowerment at Infobahn, in which we empower our team to grow their skillset and knowledge so they can stay independent, efficient, and effective even in my absence.
This is an important part of our business model: we want our teams to feel like they’re part of something bigger than themselves—a community where everyone learns from one another and works together to achieve our goals. It gives me peace of mind knowing that when I’m not around, my team will be able to continue working hard for our clients without missing a beat. They will be reliable, flexible, and able to adapt to any situation that comes their way.
What are the key values which helped you to overcome the roadblocks/challenges in your career?
I believe that honesty is a virtue and it helps me to build trust with my clients and team members. For example, when I make a promise or commitment to someone, I always keep it. This makes clients gain confidence in me more easily and also motivates my team to give their best for the project at hand.
Time management is also very important in managing all activities effectively so that there is no gap between meetings or tasks. If you can manage your time well, then you can save some time which will help you to do more work in less time.
Tell us something about your memorable incident in your leadership.
The most memorable incident in my leadership was when we had to expand our business. We were not ready and I had to plan and brainstorm with my team. We came up with a plan and executed it. This was really hard for me because it required me to do things that I was not good at. But I did it, and it worked out amazingly well for us.
What are your company’s services/solutions compared to the current industry standards?
We are a digital marketing agency that helps businesses improve their digital footprint online. We offer everything from website design and development to search engine optimization and social media management, so we can help you reach your target audience and grow your business. We’ve already taken the steps to modernize our digital footprint with Machine learning and AI, which means we can create amazing content for you.
Are there any upcoming services we should expect from you?
Yes, we are working on a number of things that will help us grow in the retail industry. Our eCommerce solutions will be designed to make it easy for you to create a store and manage your orders and inventory online. We are also working on software applications and eCommerce websites that will allow online retail businesses to sell their products on multiple channels at once. This will help them to build up their brand and increase sales.