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Tuesday, February 27, 2024

UAE’s F&B industry innovates to stay current

The UAE’s vital food and beverages (F&B) sector retains its significance within the country‘s economy, particularly as it emerges as a major global tourist destination. The F&B industry is significantly influenced by tourism, with Dubai positioning itself as a global food tourism hotspot.

Several driving factors shape the sector’s trajectory. First, the burgeoning tourism industry attracts a diverse range of culinary preferences. Second, shifting consumer choices – such as the rise of health-conscious and sustainability-driven trends – lead F&B establishments to adapt menus and practices to meet these demands. Third, the UAE government’s initiatives and regulations play a significant role.

Supportive policies and investment incentives encourage growth, while stringent food safety and quality regulations ensure compliance and consumer confidence.

The country has taken steps to ensure a stable food supply, investing in vertical farming, hydroponics, and indoor agriculture. Moreover, digitization is transforming the sector, with online food delivery platforms, contactless payments, and AI-driven customer engagement enhancing convenience and efficiency.

The UAE’s multicultural environment further spurs the establishment of diverse food outlets catering to various ethnicities and preferences. Lastly, sustainable practices align with the UAE’s sustainability goals, fostering more eco-friendly F&B practices.

Pizza Express, an established global restaurant chain present in the UAE for 23 years, maintained its growth trajectory even during the pandemic, expanding from seven to 14 restaurants in five years.

Prashanth Menon, Regional Director of PizzaExpress UAE Holding Ltd, emphasized the brand’s commitment to expansion and innovation. He highlighted how the industry’s focus has shifted towards conscious consumerism, unique experiences, and aligning with health-conscious and eco-conscious preferences.

He noted that technology adoption and sustainability will be instrumental in shaping the future of the hospitality sector in the region.

Menon stressed PizzaExpress’s differentiated appeal, built on consistently delivering good food and memorable experiences. The brand’s adaptability, employee engagement, and emphasis on people are key to its enduring success.

The UAE’s reputation as a summer destination also prompted the launch of a flavorful summer menu, reflecting the brand’s commitment to innovation and catering to both tourists and residents.

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