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The Uganda Tourism Board (UTB), the destination marketing organization of the Ugandan government, will be held at the 2021 Uganda Tourism Trade and Investment Forum at the Hyatt Regency Dubai Creek Heights on May 5day In October 2021, announced the launch of a revitalized and strengthened multi-level tourism promotion to attract residents of the UAE and Gulf countries to choose Uganda as their luxury adventure, once-in-a-lifetime experience and reconnect with nature, culture and the people of Uganda. . The announcement was made at the same time that Uganda participated in the 2020 World Expo and Uganda Airlines opened direct flights to Dubai.
Ms. Lilly Ajarova, Chief Executive Officer of the Uganda Tourism Authority, delivered a speech at the Uganda Forum and led a delegation of 15 tourism officials and major Ugandan tourism professionals, commenting: “The Uganda Tourism Authority is very pleased to launch our revitalized international tourism plan. With regard to the UAE and the Gulf Cooperation Council in particular, our presence in Dubai this week, as well as the launch of the 2020 World Expo and the launch of Uganda Airlines’ flights to Dubai, make this task very sharp and meaningful.”
Uganda has excellent direct flight connections between Uganda and the United Arab Emirates. Emirates has 5 flights a week, flydubai has daily flights from Dubai, and Arab Airlines has 3 flights a week from Sharjah, starting from 10day October.Uganda Airways first landed in Dubai on October 4thdayIn 2021, it will now operate 3 scheduled flights a week. Qatar Airways also operates direct flights from Doha every day.
Uganda Tourism Board (UTB) will utilize the various available carriers and flight options to launch a series of partnerships and marketing programs and activities to ensure that the residents of the UAE and Gulf countries are provided with exciting, quality-centric tourism The product is rejuvenated, uplifted, reconnected with nature and people, and meaningful luxury moments in the safe environment of the new coronavirus.
The event kicked off with a series of tourism seminars and workshops held in Dubai and Abu Dhabi on October 10thday And 11day Targeted respectively at the UAE’s leading outbound travel professionals, conferences and incentive planners. The Uganda Pavilion at Expo 2020 will also provide opportunities for all visitors to learn about what Uganda has to offer as a tourist destination, as well as exploring travel packages that provide value-added services. In the coming months, there will be a large number of digital marketing, social media activities and hosting by UAE media, influencers and major travel agencies to promote Uganda as the Pearl of Africa.
Susan Muhwezi, Vice Chairman of the Uganda Tourism Authority and Chairman of the Uganda Hotel Owners Association, said on behalf of the hotel and hospitality industry: “Uganda tourism is committed to reaching out to the UAE and neighboring Gulf countries at multiple levels. Through consumer and tourism trade marketing, it will create and To convey an extraordinary holiday experience to attract tourists. In addition, we are also committed to working with many hotel suppliers, hotel and tourism training professionals in the UAE to ensure that our two tourism industries are closely linked at all levels.”
In addition to the full launch of marketing activities from this month to the new year, our marketing plan in the UAE will be further strengthened, because we will also strive to make the UAE and the Middle East the first international market to launch our new products. Brand promotion activities will be launched in early 2022. Ajarova concluded that our representative office is located in Dubai, and our commitment to this market is firm and long-term.
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