Launched a promotional video new alamein festivalthe largest entertainment event in Egypt and the Middle East.
The festival will cover many events, including concerts of the best Arab talent and major sporting events, as well as the most important awards ceremony in the Middle East, the Alamein Awards.
The Alamein festival will be held from July 13 to August 26 and will include 12 sports and entertainment events.
It will include an international fashion show highlighting 10 of the best fashion designers in the Arab world, concerts by local, Arab and international artists, a beach soccer championship featuring over 40 stars, a triathlon championship, a world cricket championship, Remote controlled airplane shows, rowing championships, beach soccer championships, car races and jet ski challenges.
It will also include the Pharaonic Motor Parade, which will see 100 luxury vehicles drive the streets of Egypt from Safaga to New Alamein.
The Alamein Festival offers a new and exciting experience with a comprehensive agenda that includes concerts, sports and entertainment on a scale never before seen in Egypt.
The move is aimed at stimulating domestic and foreign tourism, transforming Alamein New City Access to one of the most promising destinations in the world.