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Warner Bros Discoveryof MotorTrend GroupThe company, which focuses on lifestyle car content and operates the “MotorTrend” cable network, is turning to free ad-supported streaming (quickly).
MotorTrend Group is working with samsung tv plus Start MotorTrend quickly The channel airs October 26 in the US and Canada. The channel is Warner Bros. Discovery’s first entertainment-based FAST channel, joining “CNN Replay” and “CNN Resuma” as initial forays into free ad-supported streaming TV.
The MotorTrend Channel will offer programming from MotorTrend Group’s vast library of automotive content, the next step in the brand’s expansion plan to make its content available to viewers through new and traditional media formats.
The channel will see several themed programming blocks, with a weekend devoted to two of MotorTrend’s most popular experts, David Freiburger and Mike Finnegan, who specialize in automotive chaos theory – brilliantly executed involving a variety of muscle cars, 4x4s and/or or hot rod.
“Among our tens of millions of fans, one of the most common requests is ‘access’ – access to our vast catalog of premium automotive stories, and MotorTrend FAST TV offers a free, ad-supported business to complement our digital and TV subscription products,” Alex Wellen, global president and general manager of Auto Trends Group, said in a statement type“We couldn’t think of a better partner to launch this critical pillar of our business. Samsung TV Plus delivers a world-class, immersive, frictionless experience to its huge global audience. This marks our A milestone in our mission to introduce and inspire automotive culture to fans around the world.”
The addition of the MotorTrend Channel comes shortly after Samsung launched its own owned and operated automotive FAST channel “Ride or Drive” on Samsung TV Plus, and comes at a time when the service is adding to its FAST offering almost every month.
Sang Kim, Senior Vice President of Product and Marketing at Samsung Electronics, commented on the addition of MotorTrend to Samsung TV Plus’ channel lineup, telling type“Consumers continue to fall in love with FAST as a source of premium live content. Part of the reason Samsung TV Plus has grown so rapidly is that we provide the premium entertainment experience of traditional TV without the need for a credit card or subscription. We continue to expand and strengthen our partnership with companies including MotorTrend Partnerships with top networks and creators help us provide consumers with entertainment content they can enjoy anytime, anywhere, from local news and sports to home, lifestyle, automotive and more.”
Variety Information Platform estimated april FAST’s ad revenue will reach $3.9 billion by 2022, to $6.1 billion by 2025.This is undoubtedly where MotorTrend comes in The fast-growing world of FASTmore brands from Warner Bros. Discovery are likely to join in 2023.
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