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The store offers the best virtual and physical shopping experience in three minutes
Imagine walking into a seemingly empty store, browsing and selecting items on a tablet, and finding them in the trying room for you to try on. That’s exactly what you get when you open the region’s first ‘brick and mortar’ shopping experience in Dubai.
Opened by 6thstreet.com at Dubai Hills Mall, the store brings together the best of physical and virtual shopping experiences, with over 10,000 items and a response time of just 3 minutes.
“We’re adding a digital element to our physical space,” said Dharmin Ved, CEO of 6thstreet. Customers create a ‘wow’ experience. So we wanted to combine the two to create a unique shopping experience. “
KT experience
Eager to try out the store experience, KT’s Abdul Karim purchased products using the touchscreen. Despite a 3-minute response time, Karim got his product within seconds of placing the order.
shop
The physical store at 6thstreet in Dubai Hills Mall looks very intriguing with no products on display at all. Dotted with at least 20 touchscreens in the brand’s signature orange, shoppers can sit on couches and browse thousands of items, including fashion, footwear, handbags, accessories and fragrances.
After adding items to the shopping cart, users can try on their clothes in an automated fitting room within three minutes.
Phygital: the way forward
Brick and mortar stores can display 2.5 times more products than regular stores. It also requires fewer assistants to manage the store since nearly everything is automated.
“There are so many benefits to physical stores, it’s clear that physical stores are here to stay,” Ved said.
We are paving the way. We are taking the hardest step by blazing a trail, and we believe many more brands will follow our example. “
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