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The store offers the best virtual and physical shopping in three minutes
Imagine walking into a seemingly empty store, browsing and selecting items on a tablet, and then finding them in a trial room for you to try on. That’s exactly the shopping experience you’ll find when opening the region’s first ‘phygital’ store in Dubai.
Opened at Dubai Hills Mall by 6thstreet.com, the store brings together the best of both physical and virtual shopping experiences with over 10,000 items and a response time of just 3 minutes.
“We’ve taken a physical space and added a digital element to it,” said Dharmin Ved, CEO of 6thstreet. “When we realized that certain elements, such as touch and the instant gratification of shopping, were only available offline, we Considering creating a ‘wow’ experience for our clients. So we wanted to combine the two to create a one-of-a-kind shopping experience. “
KT experience
Eager to try the store experience, KT’s Abdul Karim purchased the product using the touchscreen. Despite a 3 minute response time, Karim received his product within seconds of placing the order.
shop
The brick-and-mortar store at 6thstreet at Dubai Hills Mall has absolutely no products on display and looks very intriguing. At least 20 of the brand’s signature orange touchscreens adorn them, and shoppers can sit on the store’s couch and browse thousands of items, including fashion, footwear, handbags, accessories and fragrances.
After adding an item to the shopping cart, users can try on clothes in an automated fitting room in just three minutes.
Phygital: the way forward
A phygital store can display 2.5 times more products than a regular store. It also requires fewer assistants to manage the store since almost everything is automated.
“With so many benefits of a phygital store, it’s clear the store is here to stay,” Ved said. “It’s a huge difference for us in terms of sustainability, and it’s inevitable that more brands will switch to phygital.”
We are paving the way. We’re taking the hardest step by blazing a trail, and we’re sure more brands will follow in our footsteps. “
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