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any turmoil It may be happening behind the scenes at ABC News, but it’s certainly not affecting Nielsen ratings for the network’s evening newscasts right now.
ABC World News tonight with david muir According to Nielsen.
World News Tonight Regains 2% Total Viewership, A25-54 Regains 5% Viewership Started last week (w/o March 20th). Many of these viewers may have checked out Weekday’s March Madness action on other networks in the last week.compared to Same week in 2022 (March 28), However, newscasts led by Muir saw a -1% reduction in average total audience, but a -14% reduction in the 25-54 demo.
ABC’s nightly newscasts beat NBC and CBS by 175 in average viewership over the past 176 weeks and 104 for adults 25-54 over the past 106 weeks.
It also achieved the largest competitive advantage in total audience over 11 weeks between the weeks of January 9, 2023 and November 14, 2022, and over four months in key A25-54 presentations achieved the greatest advantage in the competition, respectively
NBC Nightly News Lester Holt For the week of March 28, the average total viewership was 6.71 million (6th among scheduled broadcast and cable TV shows), with A25-54 viewers at 1.04 million. The total audience was -1%, and the adult audience was -2% 25-54 from the previous week. Compared to the same week in 2022 (March 28), the newscast saw a -4% decrease in total audience and -17% decrease among adults ages 25-54.
According to Adobe Analytics and partner portal; YouTube Analytics Portal, full weekday episodes of NBC Nightly News on YouTube last week averaged 991,000 views and reached 766,000 viewers.
CBS Nightly News and nora o’donnell The week of March 27 averaged 4.82 million viewers and 769,000 adults ages 25-54. Compared to the week of March 20, total viewers are down -4%, but A25-54 viewers are up 2%, which includes only three ratings due to March Madness coverage on CBS Thursday/Friday Broadcast days.
Compared to the same period last year, the CBS Evening News saw a -3% decrease in average total viewership, but a -11% decrease in A25-54 viewership. (Noticing a trend? Americans under 55 are turning off linear TV news while their elders keep watching).
Nielsen real-time plus daily averages for the week of March 27, 2023:
| abc | NBC | cbs | |
|---|---|---|---|
| • Total audience: | 8,237,000 | 6,708,000 | 4,817,000 |
| • A25-54: | 1,307,000 | 1,038,000 | 769,000 |
Source: The Nielsen Company, NTI Total Viewership, Adults 25-54 Live + SD Current week (w/o 3/27/23), previous week (w/o 3/20/23) and same time last year ( w/o 28 March 22). Latest data streams: 2022-2023 season (9/19/22-4/2/23) and 2021-2022 season (9/20/21-4/3/22). Nielsen ratings for ABC, NBC and CBS include additional airing in select markets. Beginning 8/31/20, national ratings also include out-of-home (OOH) viewing. Average based on regular telecasts.
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