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Wego, the MENA region’s leading online travel marketplace, and GCC’s German National Tourist Office (GNTO) have signed a new partnership to inspire travelers to visit the country after Covid-19.
German native culture. The campaign promotes Germany under four themes: “talent, craftsmanship, taste and greenness”. The campaign will be marketed to Wego’s broad user base to attract more travelers from the MENA region.
According to Wego, Germany is the top 10 destination for MENA travelers looking to travel to Europe in 2022.
The campaign will be launched digitally through social media networks in order to expand its reach to establish a true image of Germany as a sustainable tourism destination. The country attracts tourists with its historic architecture, picturesque old town, urban vitality, impressive industrial monuments, castles and palaces, and unspoiled nature.
The “Flair” theme shows visitors the architectural styles of German cities and cultural sites. The theme highlights the regional roots of the small town through engaging historical stories. Through this campaign, GNTB aims to rekindle the love of architecture among foreign tourists.
Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East & India, Wego, said: “Following the success of the event, we will be partnering with the German National Tourist Board for the third consecutive year. We look forward to inviting more travelers to this preferred destination through this event. European destinations.”
Even in the midst of covid-19, the event focuses on a pleasant travel experience. These experiences include German classical and world-renowned opera houses, which attract about one-third of opera performances worldwide. The famous opera house has a historic concert hall, ornate stucco and luxurious furniture.
Yamina Sofo, Director of Sales and Marketing at GNTO GCC, said: “GCC is our second strongest overseas market, recording over 130,000 overnight stays in the first quarter of 2022. This compares to a significant increase of around 258%. The same period in 2021. Our German.Local.Culture. event aims to inspire travelers to explore Germany in a different way, immersing themselves in the country’s cultural cuisine. Summer travel is coming and we are eagerly awaiting the huge amount from the GCC Visitors come to enjoy the four elements of the event: craftsmanship, taste, flair and greenery.”
Outletcity Metzingen, Europe’s largest outlet mall, is a must-see for all types of travelers as it combines shopping with award-winning architecture and a metropolitan feel in an exciting community with mountains, Palaces and idyllic romantic half-timbered houses – aesthetic.
Home to more than 150 world-renowned brands, the city is home to Hugo Boss with a long textile history. The buildings are loosely grouped together, with open areas featuring fountains and gardens that invite visitors to linger and wander. Here, travelers can expect discounts of up to 70% on fashion, accessories, beauty products and home living products. In this way, Outletcity Metzingen combines all the themes of the German.Local.Culture campaign.
Before the pandemic, Germany reported about 39.56 million tourist arrivals. German native culture. The focus of the event is to revitalize the tourism industry and attract more tourists. – arab trade news agency
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