What more cars on Abu Dhabi’s roads mean for advertisers

Jalaja Ramanunni

The potential reach of outdoor advertising has expanded significantly in Abu Dhabi.

A recent project called Abu Dhabi liquidity streak.

This growth is bound to have a major impact on out-of-home (OOH) advertising. “Increased mobility means that the OOH audience in Abu Dhabi is growing. People are spending more time on the road and visiting more places. As a result, the potential reach of OOH advertising has expanded significantly in the city,” Seventh Decimal Maud Moawad, CEO and co-founder of , a UAE-based OOH measurement and research company, initiated the study.

The study considered some of the busiest roads in Abu Dhabi such as Sheikh Khalifa Bin Zayed Road, Hazza Bin Zayed Road and Corniche Road. The average time spent on the road by Abu Dhabi residents increased from 45 minutes to 1 hour per day during the quarter. People spend more and more time on the road and go to more and more places in a day. At the same time, in the first quarter of 2023, there will be 59% more vehicles on the road, and a 45.5% increase in the frequency of vehicle use. Sheikh Khalifa Bin Zayed Road saw the biggest increase in mobility, surging 90%.

In addition, there has also been an increase in visitor numbers across Malls of the Emirates, helping to increase mobility on the roads. Visitor numbers at Yas Mall have roughly quadrupled. The study also noted that the number of places people visit per day has also jumped from 2.4 places last year to 5.7 this year.

Recently, BackLite Media Announce Enter the outdoor media market in Abu Dhabi. It is rolling out a series of digital screens at Al Qana, the capital’s seaside destination. Their new products include The Curve, Abu Dhabi’s first forced see-through 3D screen. The Curve is designed to provide viewers with a unique and immersive experience.

Last year, Viola Communications, one of the largest communications companies in Abu Dhabi, introduce A digital out-of-home (DOOH) advertising platform in the UAE capital. The move gives brands more options in the creative execution of their marketing campaigns.