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- WhiteWater’s participation is in line with its ongoing commitment to support the country in achieving its lofty Vision 2030 goals.
- Saudi investment in the entertainment and leisure market is expected to reach $64 billion by 2030.
- Mike Rigby: “SEA Expo is an important business destination for us.”
Riyadh: WhiteWater, a leading manufacturer and designer of aquatic entertainment equipment, will participate in the fifth edition of the Saudi Entertainment and Entertainment Exhibition (SEA EXPO 2023) for the fourth consecutive year.
Held at the Riyadh International Convention and Exhibition Center from May 28-30, the event brings together top decision makers and innovators from the entertainment industry in the Middle East to discuss and develop opportunities to advance the future of leisure in Saudi Arabia.
Bringing the entertainment and hospitality industries together, Mike Rigby, WhiteWater Middle East and India General Manager and Regional Vice President, will speak at an upcoming show on strategies hotels and resorts can use to increase profitability. With hotel room supply expected to increase significantly in Saudi Arabia, finding a differentiator is critical. By integrating water attractions into their amenities, hotels can reap significant return on investment, according to a recent analysis by Hotel & Leisure Advisors, which showed that adding an indoor water park
WhiteWater’s participation is in line with its ongoing commitment to support the country as it looks to build a world-leading entertainment destination as part of its Vision 2030 goals.
Mike said: “SEA Expo is an important business destination for us as it allows us to network with new partners and helps to increase awareness and understanding of the aquatic industry in the Kingdom of Saudi Arabia.”
Mike, who is also a member of the Advisory Board of SEA Expo 2023, added: “WhiteWater’s participation in the exhibition provides an opportunity to make new contacts, enter the Saudi tourist attractions industry and attract potential customers.”
The water park provides an idyllic setting where families from all corners of the kingdom can unite and create cherished memories. These immersive destinations go beyond mere entertainment and transcend generations, offering captivating experiences for grandparents, parents and children alike. Every element caters to the concept of intergenerational fun, from the heart-pounding thrilling rides to the serene pools that offer relaxation, and the interactive water play area that sparks laughter.
As the kingdom aims to promote and develop the entertainment industry, its investment plans worth billions of dollars will be highlighted at the three-day event. Saudi investment in the entertainment and leisure market is expected to reach $64 billion by 2030.
Under its Vision 2030, Saudi Arabia plans to host events and position itself as a global entertainment hub, a leading tourist destination and a model for sustainable attractions and water parks worldwide. The initiative could boost Saudi GDP by 4.2% by 2030.
WhiteWater embraces this vision wholeheartedly as they work tirelessly to create captivating entertainment destinations that foster an atmosphere of unity and boundless joy for families across Saudi Arabia.
Diversification plans under Vision 2030 have spurred a transformation of the Saudi economy, with a particular emphasis on the tourism and entertainment sector, which is growing at an annual rate of 47.6%, according to global research firm Research and Markets.
Haibo Expo 2023
SEA Expo 2023 will showcase the best products, services and technology brands of each country in the industry.Diverse attendees including manufacturers, distributors, service providers, procurement and supply officials, executives, investors and others bringing comprehensive case studies from regional and international perspectives aimed at elevating the entertainment market in Saudi Arabia.
“SEA Expo provides a platform for companies to showcase their products, services and cutting-edge technologies to more than 10,000 industry experts. These experts are involved in the development of the entertainment industry and the improvement of infrastructure, in line with Vision 2030 in increasing investment opportunities, diversification The goals of economic activity, expanding recreational offerings and improving the overall quality of life are aligned,” Mike said.
WhiteWater is working on its water park projects in the country, aiming to help achieve the Vision 2030 goal of establishing more than 600 entertainment attractions in Saudi Arabia by 2030. Partnering with top regional and global entertainment brands, WhiteWater will embed sustainability across all of its entertainment offerings, utilizing state-of-the-art technology and smart solutions. This approach aims to preserve the country’s resources and create a sustainable entertainment industry in Saudi Arabia.
About Whitewater
Whitewater Born in 1980 with a clear goal to create a place where families come together and make happy and lasting memories.
We achieve this by working with our clients from concept to completion of award-winning attractions, from slides to water rides and everything in between. Our aim is to inspire our clients to realize their ambitions by unleashing our creativity; we develop solutions that make each park unique. We are committed to making products that operators can rely on because we understand how important reliability and efficiency are to the bottom line.
As a market leader, we attribute our success to our attitude, and over the years we’ve never lost sight of why we’re here—to help parks solve problems, create immersive experiences, and delight visitors around the world.
We are committed to creating places that are fun.
to know more information:
abdulainayat
W7 Global Marketing Communication Consulting Agency
Director of Media Relations
a.inayat@w7worldwide.com
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