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DUBAI: Will shoppers in the UAE — even those who don’t really define themselves as Apple diehards — rush to buy the Vision Pro, a new VR headset due sometime in the second half of 2024? Even though the retail price might be around Dh15,000?
The current top seller of VR headsets in the UAE is the Quest 2 from Meta (the company behind Facebook). its price? Around Dh1,499?
It’s no secret that Apple isn’t calling the Vision Pro a VR headset. No, it’s a “spatial computer that fuses digital content with the physical world.” Of course, the word “revolutionary” is used to provide context. All of this was said on Monday (June 5) with Vision Pro.
When it launches in the UAE, the first registered users will be young users who are addicted to the game and willing to see the world through a different lens. Even if it costs over $3,000.
Apple CEO Tim Cook talks to members of the media next to Apple’s new Vision Pro virtual reality headset during Apple’s Worldwide Developers Conference (WWDC) at Apple Park campus in Cupertino, California, June 5, 2023 . – Virtual reality headsets challenge Facebook owner Meta in a market that has yet to attract users beyond video gamers and tech geeks. The launch is the most significant from the iconic iPhone maker since the Apple Watch in 2015. (Photo: Josh Edelson/AFP)
Image credit: AFP
“If Apple can deliver the final iPhone model this year, the combination with the headset will be a compelling combination for early adopters of the Vision Pro,” said one retailer.
It’s even possible to find a core audience beyond gamers. Rajat Asthana, COO of Eros, a Dubai-based tech retailer, said: “I’m actually a little concerned that the Vision Pro will further undercut the TV market because it will give you a personalized 100-inch screen that brings the most immersive immersive viewing experience.” .
According to Apple yesterday, you can take a 100-inch virtual display with you.
– Raja Astana
Apple is doing well, and the iPhone 14 is still doing well in terms of sales. In the UAE, discounts are being offered these days, shaving Dh500-Dh800 off the launch price. Apple has also been expanding its retail presence in the UAE, most recently in Abu Dhabi, while longtime partner iStyle has launched an Apple “Premium Partner” store in the Dubai Marina mall, where only Apple-branded products are sold . (iStyle already has 13 Apple “Premium Seller” stores in the UAE, and other brands are available as part of the offering.)
Will the Vision Pro be another game changer?
Analysts are calling it the most important add-on for an American brand after the iPhone and Watch.
According to Asthana, “While the gaming market continues to grow, currently available VR headsets have had limited success in the UAE.
“For the Vision Pro, the difference will likely be the embedded software, which will make it an extension of the Apple ecosystem. And match the range of Apple products consumers already use.”
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