Astana [Kazakhstan]March 3 (ANI): Kazakhstan ranks among 121 countries in the 2023 Global Soft Power Index published by the world’s top independent brand valuation and strategy consultancy Brand Finance, The Astana Times reported. climbed from 88th to 79th.
The rankings were released on March 2 at Brand Finance’s Global Soft Power Conference in London, where delegates debated the importance of soft power in international politics and business.
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“This annual report on soft power focuses on the ability to influence others through appeal or persuasion rather than coercion. It includes a variety of tools, including business and commerce, government, foreign relations, culture and history, media and communications , education and science, national character and enhancing its values,” said David Haigh, Chairman and CEO of Brand Finance.
According to the Astana Times, Kazakhstan’s Deputy Foreign Minister Roman Vassilenko said in an interview with Brand Finance that Kazakhstan’s continuous reforms to build a fair and equitable Kazakhstan, its commitment to solving global problems, and Kazakhstan’s Both of these successes have enhanced the reputation of Kazakhstan. Athletes, artists and talented youth.
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“As a nation at the heart of East-West Eurasia, we see it as our responsibility to foster cooperation among all parties. We seek to strengthen our position as a vital facilitator of global trade, partnerships and peacekeeping,” Vasilian said. Coe added.
According to the Astana Times, the Global Soft Power Index is the world’s most extensive study of nation brand perception, surveying more than 100,000 respondents from 121 countries. (Arnie)
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