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SEOUL, April 29 (AP) — Louis Vuitton turned a bridge across the Han River into a giant runway Saturday to showcase its latest collection.
Models swaggered down the Nibble Bridge to music to showcase the luxury fashion house’s pre-fall collection, which included sunglasses, chunky black and white loafers and sandals, and an assortment of colorful and branded bags .
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The audience for Louis Vuitton’s first Korean show included K-pop stars such as Girls’ Generation’s Taeyeon, ITZY’s Le Sserafim and Yeji, as well as celebrities including Chloë Grace Moretz, Jaden Smith and “Squid Game” director Hwang Dong-hyeok.
The show opened with a blast of traditional Korean music, and then the lights changed, painting the bridge an eerie blue.
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With the rise of K-pop and global interest in South Korean film and television projects, global luxury brands have been keen to make inroads into South Korea of late. (Associated Press)
(This is an unedited and auto-generated story from a Syndicated News feed, the content body may not have been modified or edited by LatestLY staff)
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