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NEW YORK, May 12 (AP) — Elon Musk has welcomed a veteran advertising executive at the helm of Twitter, the social media site the billionaire Tesla CEO has been running since it bought it last fall.
Musk announced Friday that he is hiring Linda Yaccarino as the new chief executive of San Francisco-based Twitter, now called X Corp. Yaccarino’s responsibilities will primarily focus on the company’s business operations, leaving him to focus on product design and new technologies, he said.
Here’s what to know about Yaccarino.
Yaccarino, 60, has been an advertising executive for decades. She joined NBCUniversal in 2011 when Comcast was finalizing its merger with NBC and was responsible for integrating the companies’ ad sales platforms.
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There, her most recent title was Chairman, Advertising and Client Partnerships. She oversees all market strategy and advertising revenue for NBCUniversal’s entire portfolio of broadcast, cable and digital properties, totaling nearly $10 billion.
Before that, she held various positions at Turner Broadcasting System Inc. from 1996 to 2011, including executive vice president and chief operating officer. That was after she took on management positions at several media sales outlets.
“She’s a leader in marketers,” says Mark DiMassimo, founder and creative director of advertising agency DiGo.
“She said CMO, she understands what marketers need,” he added, referring to the role of chief marketing officer.
break the boundaries
Yaccarino has driven change in the advertising industry on several fronts, including advocating less reliance on Nielsen ratings and introducing a digital platform called One Platform, which makes it easier to buy ads across a variety of different mediums to Efforts to better compete with social media companies and traditional media companies for advertising.
“It’s notable that they’ve built a large team that has built a lot of innovative products and supported the growth they’ve experienced,” said Brian Wieser of strategic consulting firm Madison and Wall. “They’ve been pushing the industry in a lot of ways, you know, trying to make it better.”
Dave Campanelli, chief investment officer at media buying firm Horizon Media, said: “I think the most important thing is that she will let Twitter understand what advertisers need to see from a brand safety standpoint.” to get back on the platform.” “She knows better than anyone what’s going to happen with this, and I think the real question for advertisers and buyers is, is she free to play all of this, or is it going to be the same as before? , same old (with Musk).
biographical details
Yaccarino chairs the World Economic Forum’s Future Working Group. She graduated from Penn State University in 1985 and lives in Sea Cliff, NY with her husband, Claude Madrazo. They have two children, Christian and Matthew. (Associated Press)
(This is an unedited and auto-generated story from a Syndicated News feed, the content body may not have been modified or edited by LatestLY staff)
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