Abu Dhabi, United Arab Emirates: As the Sobha 2023 IIFA weekend kicks off, Abu Dhabi’s Yas Island is in full swing with an extraordinary display of glitz, glamor and pulsating energy. An unprecedented influx of celebrities is ready to bring the magic of the 23rd IIFA to the stage as Indian cinema’s brightest stars and greatest talents will wow attendees with spectacular performances.
With a prestigious partnership with Miral and the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) at the destination, the event is the epitome of a grand destination that is the perfect host and ‘home away from home’ for IIFA ’ and The Film Fraternity. For the second year in a row, the event was highly anticipated regionally and internationally, with tickets for the three-day extravaganza selling out quickly, with two sold-out shows attracting more than 25,000 excited and enthusiastic attendees, the an unforgettable experience. As part of the IIFA team, a dedicated team of over 250 passionate individuals traveled to Abu Dhabi and joined over 150 locals working around the clock for an unprecedented 10 days to ensure the production exceeded all expectations .
His Excellency Saleh Mohamed Al Geziry, Director, DCT Abu Dhabi Tourism said, “Abu Dhabi is proud to host the IIFA Weekend and Awards for the second consecutive year, a testament to Abu Dhabi’s appeal as a global destination. This spectacular event has become a highlight of our exciting entertainment calendar and is Reflecting the deep friendship between India and Abu Dhabi.Everyone who attended the IIFA weekend and awards ceremony had an unforgettable time and we are proud to see them experience our famous Emirati hospitality and discover many An exciting, inspiring and rejuvenating experience Abu Dhabi is so special.”
Taghrid Alsaeed, Executive Director, Communications and Destination Marketing, Miral Group said, “We are honored to once again host the prestigious IIFA Weekend and Awards 2023 on Yas Island. This extraordinary occasion brings together the island’s famous movie stars and reinforces our vision to position Yas Island as a popular global travel destination .We never “stop striving for excellence and are committed to creating unforgettable memories for everyone who visits Yas Island. It is also a testament to our commitment to help promote Abu Dhabi as a top global tourism hub while contributing to the capital’s economic diversification. “
Mr. Shashank Srivastava, Senior Executive Marketing and Sales, Maruti Suzuki India said, “NEXA has always been at the forefront of innovating and curating impeccable experiences that not only impress, but inspire. Through its forays into fashion, music and travel, NEXA has managed to create and inspire multiple A unique experience. It is for this reason that NEXA has partnered with IIFA, a platform that recognizes the top creative talent in the Indian film industry and recognizes the best in the art of cinema. The association, now in its 7th year, “Both NEXA and IIFA are challenging the status quo to create unique and inspiring experiences. We are a perfect fit with IIFA as we share a common vision of creating global experiences, which establishes a premium image for both brands. We look forward to the future.” IIFA 2023, held on Yas Island, Abu Dhabi, to inspire our new-age consumers who seek global experiences in their daily lives.”
Commenting on the IIFA partnership, Sobha Realty Co-Chairman Ravi Menon said, “We are delighted to be the title sponsor of the 23rd IIFA Weekend. The event will witness a who’s who of the Indian film industry and the glitz and glamor that make Indian cinema so popular. With our country’s own rich performing arts culture, We are proud to recognize and celebrate the long-standing fascination of Indian cinema and its illustrious contributors. Indian cinema is watched all over the world and we are delighted to welcome our country’s many actors, artists and talents to further bring Indian cinema to a global audience. IIFA The Awards recognize the highest quality and artistic expression in the Indian film industry, just as we at Sobha Properties recognize the value of quality, art and design in our productions.”
The captivating IIFA Awards will be aired exclusively on COLORS, India’s #1 premium Hindi entertainment channel, with a star-studded lineup that promises to captivate viewers once again.
Commenting on the partnership, Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Children’s Television Network at Viacom18 said, “We at COLORS are delighted to once again partner with IIFA to celebrate the excellence of Indian cinema. Our long-standing association with this prestigious award demonstrates our commitment to globally recognizing the cinematic talent and storytelling capabilities of the Indian film industry. scale. We are excited to present our audiences at COLORS and COLORS Cineplex with an entertainment event full of spectacle and glamour.”
About IIFA (International Indian Film Institute)
IIFA is committed to building bridges between cinemas, businesses, communities and countries to create everyone’s dream: “One People. One World”. IIFA is the most admired South Asian film school and global platform that provides opportunities for the Indian film industry to reach international audiences. While alliances formed through the IIFA platform have brought enormous benefits and benefits to India, it is equally important to aim to create similar benefits in the host country. Its aim is to create a system of mutual benefit to India and the host country by promoting tourism, economic development, trade, culture, cross-border investment and film co-productions. IIFA Weekend & Awards travels to new, exciting and beautiful destinations every year, bringing the film industry together to celebrate the best of Indian cinema and culture, thereby promoting Indian cinema and India to a wider audience. www.iifa.com