[ad_1]
what happened: YG Entertainment is the record label behind K-pop’s roster of popular artists, including black pinkand Big Bang are gearing up to launch a brand new girl group this year. A teaser video for a new K-pop artist named Baby Monster was released on January 1st.
Similar to Blackpink, Baby Monster consists of multicultural performers including Jung Ahyeon and Lee Dain from Korea; and Nong Prae from Thailand. All three were aged between 14 and 17. While little information has been released so far, the group’s official YouTube page has amassed 396,000 followers.
The launch of YG’s new girl group comes at a time when K-pop has fully gone mainstream globally, with its stars now appearing in some Asia’s largest luxury eventif not the world.
Brilliant: despite the recent suppress On celebrity and fan culture and increasing scrutiny of idols Misconduct in China, K-pop continues to have a significant impact on local consumers. and with”part of“Liberate the country’s long history Banning Korean cultural content, K-pop will have a greater impact on luxury trends and consumption in China and globally in 2023.
In recent years, the cross-border cooperation between luxury brands and K-pop has achieved great success. Just look at EXO’s Kai, who has collaborated with Gucci; or Jennie from Blackpink, who is now known as the “Human Chanel” because she is an ambassador for the legendary brand; or Louis Vuitton’s frequent collaborations with superstar boy group BTS (the A video of the brand and the duo wearing the Pre-Fall 2022 menswear collection garnered more than 3 million views on Weibo).
South Korea’s lucrative K-pop industry is estimated to bring in about $10 billion a year for the country, with megagroup BTS accounting for half, or $5 billion. a report.
All over the world, from China to the United States, as well as South America and Southeast Asia, K-pop fans have demonstrated their influence through streaming platforms and social media.#KpopTwitter will hit a record 7.8 billion tweets worldwide in 2021, according to the platform opinion.
Jingtaike Covering a headline story and presenting our editorial team’s analysis of key influencers in the luxury industry. In a recurring column, we analyze everything from product drops and mergers to the heated debates that are bubbling up on Chinese social media.
[ad_2]
Source link