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Winners of the Superbrands 2022 at the event in Dubai.
bay today, our reporter
Superbrands, the independent brand authority and arbiter, honoured and honoured 36 leading brands from the UAE at the 18th annual Superbrands Tribute at the Grand Hyatt Dubai.
Known as the “Brand Oscar,” winning this honor is a powerful recognition and testament to the preeminence of each brand for existing customers, potential customers, media, suppliers, investors and employees. Superbrands are voted not only by the Brand Council, but also through online voting, expanding the voting base to nearly 2,000 senior executives and marketing professionals.
Also featured at the event, the 2022 Superbrands book is a coffee table book that includes a two-page introduction to each Superbrand that traces the brand’s foundation and development, as well as a “Things You Didn’t Know” section that highlights interesting The factual brand and its unique achievements.
“Businesses are constantly vying for consumer loyalty and recognition, competing in a crowded market, and in an age of increasingly digital communications, truly connecting with consumers is the key to success. Customers have many choices, but ultimately, they Only open their wallets for companies they truly like, identify with and believe in their best interests,” said Mike English, Superbrands Middle East Director.
“In today’s competitive and digitally connected world, brands must build emotional bonds with consumers in order to earn their trust and gain their mindshare. What all superbrands have in common is that their approach is customer-driven while maintaining Being business-oriented and being a friend of the customer. This leads to deeper interactions and meaningful relationships between brands and consumers.”
Over the years, Superbrands has established itself as a respected and unbiased entity in the UAE business sector, and will recognise brands from multiple sectors including consumer goods, financial services, food and beverage, healthcare, government and retail.
“A strong brand must engage with customers, foster brand ownership among consumers, and inspire trust. Most importantly, it must always deliver on its promises. Earning a spot on the Superbrands list is both a prestigious Honours, but also a challenge because all these requirements have to be met,” English added. With more than 2,000 leading brands competing for the coveted Superbrand title in the UAE, only 36 achieved an overall score of over 80% and were declared a Superbrand by the Brand Council.
Sharjah Airports International Free Zone Authority (SAIF Zone) and Hamriyah Free Zone Authority (HFZA) have been awarded the prestigious 2022 Superbrand Awards for the second year in a row, adding yet another addition to their global record of achievement milestone.
Superbrands is the world’s largest independent brand arbitration agency. Superbrands pays tribute to the world’s most powerful and valuable brands.
This new achievement is yet another testament to the success of these two free zones in providing continued support for the business community and investors to help them grow and prosper in unprecedented ways. It also speaks to the preeminent position that SAIF Zone and HFZA enjoy as global hubs for doing business.
The ceremony at the Grand Hyatt Dubai was attended by an elite team of 36 well-known companies in the UAE, Ali Al Mutawa, Deputy Director of Sales, was awarded the SAIF Zone, while Ali Saeed Al Jarwan, Deputy Executive Director of Commercial Affairs, was awarded the HFZA approval. The Superbrand Awards are as important to brands as the Oscars because they demonstrate a brand’s preeminence among consumers, partners, investors and employees.
Growth example: HE Saud Salim Al Mazrouei, director of SAIF Zone and HFZA, emphasized that winning the prestigious Superbrands Award for the second time is nothing more than an affirmation of the quality and distinction of the two free trade zones, which have become the basis for corporate growth and development. A global role model for prosperity. It also shows their performance in providing first-class services and a package of facilities and incentives to attract and reward businesses and investors from different countries.
“This accolade is a recognition of the significant contribution the two Free Zones have made to the development of Sharjah and the UAE. Innovation and quality are always our top priorities before we provide any service to our clients. They are the drivers of our continued success. It is also the secret to the reputation of these two entities as the best free zones for attracting foreign investment. “While inspired by the forward-looking vision of wise leadership, we will spare no effort to strengthen Sharjah’s position as a major economic centre,” Al Mazrouei said.
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