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UAE-based, YC-backed startup Ziina has expanded its operations to Jordan.
The Jordan expansion is the latest milestone for the fintech company, which launched its digital wallet and its proprietary payments keyboard, Ziiboard, in February.
Faisal Toukan, CEO and co-founder of Ziina, said: “The median age in Jordan is around 23, making the majority of the population digital natives. The Central Bank of Jordan has recognized this and has integrated microfinance, digital financial services and SME Finance as its core sector pillars. As a proud Jordanian, I am delighted to introduce Ziina to my home country. Our team has worked tirelessly to develop a product that makes the payment process infinitely faster, More convenience, while also prioritizing a pleasant user experience.”
Ziina is one of the few MENA companies to enter Y-Combinator. The company successfully raised $9 million in a seed round from investors including Avenir Growth, Goodwater Capital, ANIM, Oman Technology Fund, Class 5 Global, Long Journey Ventures, Graph Ventures, Jabbar Internet Group, Wamda and FJ Labs, and As an employee and executive of PayPal, Instagram, Stripe, Revolut, Venmo, Brex, Checkout.com, Notion, Block, Airbnb and Deel.
Heralding a new era of digital consumer finance requires a strong team. The Jordan siblings and their California co-founder Andrew Gold have recruited an experienced team from companies including Apple, Uber, Coinbase, Careem, Yandex, Funding Circle, Bain & Co, Talabat and Oracle.
At the same time, a standout feature of Ziina products is their design. The interface makes it easy for users to send and receive payments to anyone with just a few taps. Ziina eliminates the need for cumbersome IBANs and quick code entry, and makes the payment experience seamless and social with GIFs, photos, text and emojis.
The company focuses on developing state-of-the-art tools that give individuals greater control over their financial futures.
read: An overview of the fintech landscape in the Middle East
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