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Companies from the Middle East, especially in technology, are flocking to the Gulf.This trend is expected to accelerate and stimulate new job opportunities and talent development. While the region’s continued investor and professional friendliness has prompted many companies to expand into United Arab EmiratesThe country’s focus on high-end tourism and its drive to become the region’s financial center gets everyone up and running at the right time.
Trident Group, an India-based consortium of global textile fabric manufacturers with offices in more than 150 countries and more than 15 offices worldwide, recently expanded its presence in the UAE.we talked Rajneesh BhatiaCEO- Global E-Commerce, and Pooja B. LutheraTrident Group’s Group CHROs share their journey business expansion Enter the UAE and reflect on why talent And leadership are two key parts of starting, managing and scaling a business.
Here is an excerpt from the conversation
Q: What is your vision for expansion in the region? What are the immediate steps you will focus on in order to successfully expand in the region?
Rajneesh: One of the common ways that Trident has traditionally followed, relying on its manufacturing capabilities and strengths, is to become one of the preferred suppliers to the largest retailers in the region. However, as we expand into the UAE, while being the largest private label supplier is our aim, we will also focus on building the TRIDENT brand in the region. We also plan to reach end consumers directly under our expansion plans.
To realize this vision, we understand the importance of great people and great teams. Therefore, we will have an on-the-ground team in the UAE for the UAE business.
worship: As an organisation, our journey focuses on three broad contours – Performance Excellence, Digital Trident and Global Brand. In line with this, while we provide our services and grow our business in the UAE, we are now at a point of focus on the pace at which we wish to strengthen our presence and foothold in the region – coupled with the fact that we build and strengthen our presence in the UAE The talent pipeline will determine the success of our strategy and we are all ready to give it our all!
Q: Where are you on this expansion journey? What has been the most interesting area of ​​work during this journey?
Rajneesh: I’ve always been intrigued by the immense power of brands. In this journey of expansion, we are excited to move away from being just a supplier, to compete with larger retailers and to build the Trident brand presence in the region.
worship: Building the brand is what we’re most excited about from a talent standpoint. As we expand into new regions, our aim is to build a brand that attracts the best talent in the UAE. Trident’s values ​​will play a key role in building the brand, however, the UAE, as we know it, is known for its opulence and grandeur and this will be reflected in the way we treat our employees, our benefits and our pay for performance.
Q: Attracting the right talent has become incredibly difficult. What do you think is Trident’s unique selling point for attracting the right talent?
worship: One of the areas where we are different and will follow the same philosophy in the UAE market is in enabling our employees to become intrapreneurs. We provide our employees with an ecosystem where they are free to own their own domain of business, all gains are theirs and any losses are ours! We believe that the combination of entrepreneurship and profitability is what drives impact and innovation – it has long been our flagship talent idea and we intend to maintain this unique selling point to attract the best talent in the UAE.
Q: As the company expands into new geographies, aspects such as culture and diversity are overarching themes that require reflection and action. How will Trident provide the right experience for the UAE’s multicultural talent pool?
Rajneesh: I will answer this question from a customer experience perspective. Today, product quality is an established standard for consumers and no longer differentiates businesses from one another, but the experience they provide customers will become a key differentiator. In order to provide an irresistible experience to your customers, it is crucial that the organization engages with its employees and provides them with the right experience that motivates them, and their intentions and attitudes towards customers will play a large role. As we’ve shared in our conversations before, people are the driver of business and providing consumers with the right experience and high level of service is always a top priority.
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