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Ascott launches first hotel in Djibouti

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Leading international accommodation owner-operator Ascott Limited has entered into a partnership with top real estate group Salaam Properties to launch its first hotel in Djibouti and twelfth hotel in Africa, Citadines City Center Djibouti.

Part of the group’s award-winning Citadines brand, the stunning hotel, due to open in 2024, welcomes guests into a world of possibilities with its innovative aparthotel concept.

With 83 units, Citadines City Center Djibouti has something to suit the needs of every traveller, ranging from spacious studios to sophisticated one and two bedroom apartments. Guests will also enjoy a range of world-class facilities, including a state-of-the-art gym, stylish meeting rooms, quaint resident lounges and fine dining restaurants.

The new property will introduce Ascott’s innovative aparthotel concept to Djibouti residents and visitors, and complements the leading accommodation owner-operator’s existing award-winning hotel apartment offering across the subcontinent, including Nairobi.

Fatima Zahra Muhammad, General Manager of Salaam Properties, said: “We are delighted to launch the first Citadines in Djibouti in partnership with Ascott, the global specialist in extended stay and serviced apartments in the hospitality industry. There is huge demand to cater to the growing demands of business travellers, and Salaam Properties is poised to further enhance hotel offerings in the city through its strategic alliance with Ascott.”

Citadines City Center Djibouti is strategically located in the heart of Djibouti, close to the country’s major commercial and leisure centres, including Djibouti Port, Djibouti Free Zones and shopping malls, providing guests with ultimate convenience; making it an ideal choice for business and leisure travelers for short and Ideal host destination for extended stays.

Djibouti is located at the southern end of the Red Sea, connecting the Middle East and Africa. It is an internationally recognized important trade channel connecting Asia, Africa and Europe with major international shipping routes.

Vincent Miccolis, Managing Director of Ascott Limited Middle East, Africa, Turkey and India, said: “We are delighted to be partnering with Salaam Properties to bring our award-winning Citadines brand to Djibouti’s dynamic and growing hospitality landscape. Citadines is one of our most popular brands among dynamic travelers around the world, offering guests the flexibility and practicality of a serviced apartment with the service and locally influenced experiences of a hotel. We believe that Citadines Djibouti The Tingcheng City Center Hotel will become a sought-after destination for global and local tourists.”

Ascott Limited also offers guests complimentary membership to its highly regarded loyalty programme, Ascott Star Rewards (ASR). Members can enjoy a dynamic range of services including the lowest and best booking rates, discounts and perks. New members can also enjoy discounts of up to 30% on bookings worldwide as part of the ASR loyalty program. – trade arab news agency

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