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European live entertainment group All Things Live (ATL) has marked its latest expansion milestone with the launch of All Things Live Middle East (ATL Middle East), led by award-winning promoter Thomas Ovesen.
All entertainment and events projects will be managed from the company’s headquarters in Dubai, with research from MarkNtel Advisors predicting that the UAE leisure, entertainment and tourism (LET) digital services market will grow by approximately 9.73% by 2027, underscoring the country’s suitability for operating as a company latest center.
In the coming weeks, ATL Middle East will be announcing a series of major live events taking place in the region this year, including a variety of concerts and comedy acts, with more musical events coming in 2024.
increase synergy
The partnership with longtime industry leader Ovesen will allow ATL Middle East to deliver a best-in-class experience for artists, managers, managers and fans throughout the live events ecosystem. This latest joint venture stems from ATL and Ovesen’s previous successful collaboration and a desire to fast-track long-term plans, build synergies and capture opportunities across the region.
Ovesen’s market leadership in the Middle East has seen him bring world-class entertainers such as Justin Bieber; The Eagles; Guns N’ Roses; Jennifer Lopez; Elton John and Ed Sheeran to the region. With more than 20 years promoting the best live events and top international artists in the region, launching festivals including RedFestDXB and Fiesta De Los Muertos, the list of accomplishments is long.
In 2015, he helped One Direction put on a record-breaking show at the Dubai Rugby Sevens Stadium, and just last September he helped hip-hop superstar 50 Cent make a one-night stay in the UAE.
complete range of entertainment
Founded in 2018, All Things Live employs over 270 people worldwide and covers complete entertainment from local shows in Norway, music productions in Sweden, Danish talk show events to stadium concerts with international artists like Sam Smith, Green Day, Rammstein and more Range and Eminem.
The creation of ATL Middle East is the latest example of ATL’s ambitious growth strategy, which previously focused primarily on Europe with offices in Norway, Sweden, Finland, Denmark, Belgium, Italy and the Netherlands. Under Ovesen’s leadership, ATL Middle East will benefit from strong relationships with the region’s best promoters and operators and will become the first choice for talent agents and managers.
“We closely follow the thriving music and entertainment scene in the Middle East thanks to the contributions of hardworking and entrepreneurial industry leaders such as Thomas Ovesen,” said Kim Worsoe, Executive Board Member of All Things Live Group. “When we decided to As we expand into the region, we intend to partner with Thomas, and I am excited for the future with him leading what promises to be a regional powerhouse. Anyone who loves live entertainment – whether it’s a music lover or our industry colleagues – Should be just as excited.”
Sponsor contact information
The presence of ATL Middle East ensures that entertainers, agents and managers now have strong, well-funded and capable promoter contacts in the region. Industry players looking to be part of the exciting future of live entertainment in the Middle East will find partners interested in collaborating to further expand their footprint. Meanwhile, fans will continue to enjoy a first-class event experience.
Ovesen added: “All Things Live Middle East will help take regional live entertainment promotions to the next level. ATL is an ambitious company with aggressive expansion plans and together we will be working together not only for the entire Fans in the Middle East provide entertainment experiences and further develop industry partnerships and relationships in caring for performers and successfully promoting their shows.” – trade arab news agency
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