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UAE: Honor launches 2 new flagship smartphones, pre-order gifts worth up to Dh2,500 – News

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Magic5 Pro and foldable Magic Vs equipped with unique AI and camera technology introduced for the first time


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Ma Feijian, regional manager of Glory GCC, took a group photo with Magic5 Pro and foldable Magic Vs. – Photos provided

published: Thursday, May 25, 2023 at 8:10 pm

Last updated: Thursday, May 25, 2023 at 8:18 pm

Chinese consumer goods company Honor on Thursday launched two flagship smartphones — the Magic 5 Pro and the foldable Magic Vs — equipped with artificial intelligence and some new breakthrough technologies.

The high-end devices are priced at Dh3,999 for the Magic5 Pro and Dh6,499 for the Magic Vs.

Ma Feijian, Honor’s country manager in the GCC region, said the new model will be available for pre-orders from May 26 to June 1 before going on sale on June 2. Those who pre-order the Magic Vs will get Dh2,500 worth of free gifts including the Honor Watch GS3, six-month screen protection (inside and outside screen), one-year extended warranty (24 months in total), and an aramid case.

Users who pre-order the Magic5 Pro will get free gifts worth almost Dh900. These include the Honor Choice Earbuds X3, a 1-year screen protection, a one-year extended warranty (24 months in total), and a phone case.

The company is also offering early birds a one-year warranty that applies across the GCC region.

The company invests about 10 percent of its revenue in research and development (R&D), and 60 percent of the company’s total workforce is engaged in R&D, reflecting the company’s aggressive stance toward developing new technologies such as AI in smartphones and other devices.

“The unique feature of Magic5 Pro is AI motion capture, which is not available in any other competitor’s device. Magic5 Pro is equipped with a new image engine that provides millisecond falcon capture algorithm and AI motion-sensing capture, enabling users to capture It can capture complex scenes with great speed and clarity,” Ma Feijian said at the launch of the new smartphone in Dubai on Thursday.

Equipped with an AI network of more than 270,000 pictures, the AI ​​somatosensory technology enables the camera to accurately identify various scenes, intelligently identify the highlights in running, jumping, and smiling scenes, and help users capture every wonderful moment.

He pointed out that the Magic5 Pro has an amazing display and a very powerful battery that lasts much longer than similar products. He revealed that the Honor mobile phone scored 151 points in the DXOMARK smartphone display ranking list, the highest score under European standards.

The important thing is that Glory is the Guinness World Record holder for the world’s tallest interleg slam dunk. “Because people use screens every day, Honor devices provide the best experience for customers,” the company said.

Despite having a slim design and many unique AI and smart features, Ma Feijian revealed that the smartphone’s battery is strong enough to last more than a full day.

At the same time, the brand launched its first foldable flagship Magic Vs for the Middle East and overseas markets. It is the first ultra-light gearless hinge design and adopts no-gap technology to make this foldable smartphone slim and light.

The hinges are constructed of aerospace-grade materials that can withstand up to 400,000 folds for durability and durability.

With a slim design of only 12.9mm and a weight of 267g, the foldable Magic Vs is very light, and it is equipped with a 5000mAh battery – the largest battery in a foldable smartphone weighing 270g.

The newly launched smartphone will help the company expand its presence in the UAE and the region. The consumer technology major aims to increase its market share to 10 percent this year from the current 7 percent, Mafeijian added.

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