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Thursday, April 18, 2024
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A Global Marketer’s Story: An Interview with Dandin V. de Vera

Residing in the UAE since 2008, Dandin V. de Vera brings forth a remarkable 16-year legacy as a global marketer. A narrative of dedication, innovation, and impactful leadership characterizes his career, leaving an indelible mark on the global marketing landscape.

With an expansive career that features collaborations with industry titans such as Dubai Duty-Free, Ferrero, Nestle, Mondelez, and PanzerGlass™, Dandin’s journey showcases both versatility and transformation. Spanning roles in Marketing, Digital Marketing, Trade Marketing, Channel, and Category Sales Development across diverse geographical regions, his profound comprehension of the field’s complexities is evident.

Guided by an unwavering passion for authentic connections and a natural drive to make a lasting impact, Dandin’s professional narrative seamlessly integrates continuous learning and adaptability. This interview provides insight into remarkable journey of Dandin V. de Vera, shedding light on strategic wisdom, innovative approaches, and the profound influence of mentorship and networking. As we delve into the experiences of Dandin V. de Vera, we unearth valuable insights into the dynamic realm of global marketing, accompanied by his visionary anticipation of its future.

Can you share critical milestones and turning points in your professional journey within the industry?

dandin v. de vera

“I’ve been fortunate to work with top names like Dubai Duty-Free, Ferrero, Nestle, Mondelez, and PanzerGlass™ from Denmark. Having been exposed to almost all geographies (APAC, OCEANIA, MEA, EUROPE), I’ve held diverse roles in Marketing, Digital Marketing, Trade Marketing, Channel, and Category Sales Development. However, it hasn’t always been smooth sailing. There was a time when, out of the blue, I faced a significant career challenge due to company changes. Instead of letting it drag me down, I saw it as an opportunity to grow and learn. I took a step back, honed my skills, and reached out to my network. This challenge turned into a new door opening, reminding me that every setback can lead to a comeback.”

What motivated you to pursue a career in this industry?

“My drive stems from a passion for understanding and connecting with consumers. The dynamic nature of marketing and the potential to make a genuine impact have fueled this motivation.”

How do you encourage innovative thinking in your professional environment?

“Innovation in marketing is about harmonizing diverse elements. A standout campaign, driven by collective effort, leveraged user-generated content and resonated powerfully with the audience, earning a prestigious Best in Marketing Campaign Award. The team’s prowess in digital engagement was also recognized with an accolade for the Best Use of Social Media. On the innovation front, the ‘Sustainable Packaging’ initiative stands out. By tuning into customer feedback, the team discerned a demand for eco-friendly packaging. The response was a shift to environmentally conscious packaging that deeply resonated with customers.”

In your experience, what strategies effectively attract and retain skilled professionals?

“Building a culture of empathy, understanding, and embracing values is crucial. Recognizing individual strengths, offering growth opportunities, and promoting continuous learning have been my go-to strategies.”

How significant have mentorship and networking been in shaping your career?

“Mentorship has been a guiding light, with figures like the late Yves Manghardt, former CEO of Nestle Middle East, leaving an indelible mark. His approachability and genuine concern were not just about leadership but also about fostering growth in others. Our brief yet impactful sessions in his executive office were transformative, instilling in me a confidence that I carry to this day. The trust and guidance he offered were unparalleled. On the other side, networking has further enriched my career, opened doors, and broadened my horizons. Recognitions such as being named the ‘Most Outstanding Member of Staff’ at Dubai Duty Free, being a finalist for ‘Filipinos of Distinction in the UAE,’ and receiving ‘The Global Filipino Icon’ award in the UAE are testaments to the impact of networking and the value of social responsibility. These accolades, combined with mentorship experiences, have shaped my career, driving me towards excellence and continuous growth.”

How do you approach risk assessment and mitigation in your role?

“Risk assessment is about understanding the complexities of business operations and the market landscape. I rely on data-driven insights and an intuitive understanding of the industry, using proactive planning and adaptability as my main tools.”

How do you stay updated and adapt to the ever-changing trends and shifts in the industry?

“Adapting to industry shifts is a combination of foundational knowledge and staying connected to real-time insights. While my formal education has equipped me with core principles, it’s my active memberships with esteemed organizations like the American Marketing Association (AMA) and The Chartered Institute of Marketing (CIM) that keep me abreast of the latest trends and discussions. These platforms ensure I’m not just reacting to changes but proactively preparing for them. In an ever-evolving industry, being part of such networks is crucial for timely adaptation and forward-thinking.”

What advice would you offer to individuals looking to excel in this industry?

“Stay curious and be patient. Marketing is about forging deep connections and understanding cultural nuances. It’s a journey of continuous discovery.”

How do you envision the future of the industry?

“In envisioning the future of the marketing industry, I foresee a landscape where genuine connections overshadow transient trends. While technology will undoubtedly amplify our reach, the essence will revolve around forging meaningful, enduring relationships. It’s not just about achieving success; it’s about adding value and making a lasting impact. I anticipate a shift where marketers transition from mere sellers to storytellers, weaving authentic tales that resonate. In this envisioned future, our most profound accomplishments will be measured by how we uplift and serve our audience.”

Connect with Dandin V. de Vera on LinkedIn.

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