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Whether it’s sports, entertainment or a trade show, maintaining constant radio communication during an event is critical to flawless performance. And, if things start to get messy, on-the-go communication will get things back on track quickly.
almost three quarters of event organizers are utilizing event-specific radio technologies such as mobile communication devices, radio frequency identification (RFID) and QR codes to enrich the attendee experience. These technologies can speed up entry, reduce fraud, improve communication and provide valuable insights into foot traffic patterns.
Radio communication systems are the backbone of safety and operational efficiency, especially when managing large crowds at concerts, theme parks and other large events.The integration of these critical communication systems is not an afterthought, and there are many reliable choice Make sure you have the right equipment to meet the demands of the event.
Ben Thomas of Pro AV Today believes that incorporating a cohesive communications plan into the overall event strategy is critical.
Ben’s thoughts
“As someone who has been in the events and entertainment industry for a while, both in terms of installation and execution, I always like to go back to that old adage, prepare for the worst and plan for the best. Because I think It has had a unique impact on our industry, especially since we often deal with large crowds, whether it’s at a concert, event, theme park or similar.
On the front end and in the design process, you’re going to see a lot of new places being built, experiences, theme parks, etc., all in the design and build process, so it’s really important to include key communications early in the process. Because not only will it save you a lot of time, but it will save you the potential loss of life in the event of a potential disaster, because when you think about installing a system that makes sense, you will not only be able to communicate with people inside your team, but You can communicate with those involved in emergency response. Then you start thinking about weatherproof equipment, anti-interference frequencies and gear.
Now, it’s a very important part of the design process, so we have to have that much earlier, whether it’s in architecture or the AV installation space; these conversations have to happen earlier. Usually, the sooner these conversations take place, the better. And then you start looking at the equipment, looking at the installation, some of the requirements for the installation, things like that. But critical communication, especially when you’re talking about radios and things like that, is one of the most important parts of many of these new installations, especially in the realm of recreational activities. “
Articles by James Kent
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