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Tampa, FL – The United Football League announced today the completion of a purchase agreement whereby Attain Sports & Entertainment will acquire a controlling interest in USL Championship club Loudoun United FC from DC United Ownership Group.
Under the agreement, Attain Sports & Entertainment, led by CEO and managing general partner Greg Baroni, will oversee the club’s operations. Baroni will act as principal owner of LUFC and represent the club on the USL Championship Council. DC United Ownership Group will retain a minority stake in Loudoun United FC.
“Our decision to develop a team and build a stadium in the area demonstrates our commitment to growing the game in the Northern Virginia community and its mission to foster community, generate economic growth and provide entertainment for the region’s residents and visitors. capabilities,” said DC United CEO and Co-Chairman Jason Levien. “We are very proud of what we have achieved at the club and believe the sale and introduction of Greg Baroni and Attain Sports & Entertainment into our club’s ownership group will take us to new heights. Greg and team bring extensive Business network and proven track record of success – at Attain we believe we have found the ideal partner.”
“We are excited to join Loudoun United FC and USL in partnership with the owners of DC United and look forward to building on the momentum created by Jason Levien and the team,” Baroni said. “I am passionate about the game of football and committed to working together to enhance the fan experience and continue to strengthen our connection to the Northern Virginia community.”
“We are delighted to welcome Greg Baroni and Attain Sports & Entertainment as the new principal owners of Loudoun United FC,” added USL Chief Executive Alec Papadakis. “We are extremely grateful to Jason Levien and the DC United ownership team who have been exemplary and insightful partners throughout their leadership of the club. Attain Sports & Entertainment will bring institutional expertise to the foundation built over the past five years, which bodes well for Loudoun United. A bright future for FC.”
Attain Sports & Entertainment’s investment in the USL Championship club will add to the company’s growing portfolio of professional sports properties, joining Baltimore Orioles Double-A League Bowie (MD) Baysox, MLB Draft League’s Frederick (MD) Keys, and yet-to-be-named An Atlantic League baseball team based in Frederick, Maryland.
Baroni also serves as founder and CEO of the advisory firm Attain Partners and the private equity firm Attain Capital Partners. He is an active leader in the professional association community and chairs the Northern Virginia Technology Council (NVTC), the trade association representing the region’s technology community and one of the largest regional technology councils in the United States.
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