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Photos are for illustrative purposes.
Gulf Reporter Today
Redtag, the Middle East’s favorite value-for-money fashion and homewares brand, has launched a dedicated ‘back to school’ collection of clothing essentials and accessories, relaunching in the UAE next month.
The annual collection is part of the leading brand’s motto to provide customers with the right product at the right time.
As the name suggests, the Back to School series is designed for young students returning to educational institutions after extended holidays. At this time of mixed feelings, the series hopes to inject an element of fun into school. Chief Retail Officer Shehbaz Shaikh said the overwhelming response to the 2021 “Back to School” series prompted Redtag to bring it back this year.
“Back to school means new beginnings and optimism. A fun outfit can make the occasion more enjoyable. We all know that when learning comes with fun, it can be more engaging and effective. This is the “Back to School” “The rationale behind the collection,” adds Shehbaz.
Inspired by the success of the previous edition, the new collection retains character costumes, including prints of iconic comic book superheroes.
Redtag brings some of the popular superhero licensed images to the regional fashion market at affordable prices. This year, kids will especially love the print placement and graphics.
In addition to character costumes, boys can wear modern prints and slogan T-shirts with playful shorts. Girls can choose from tops and midi dresses in sage green and other pastel shades, as well as belted shorts in bright, bold shades. The “Back to School” collection also includes accessories such as backpacks with cartoon prints and animal shapes.
“The collection has a strong element of play, but it retains the values – quality and price – that are synonymous with the brand. Most importantly, it aligns with our customer-centric approach to launching products that are appropriate for the occasion ,” Shehbaz added.
Confirming Shehbaz’s claims are Redtag’s ultra-convenient value propositions such as “Swap Anywhere,” “Find Your Size,” “Fashion Stylists,” and “Free Home Delivery.”
With a number of such services pioneered in the Middle East and its tiered loyalty program – RT Rewards – with more than 15 million members, Redtag continues to strengthen its position as the region’s leading value fashion and homeware brand. Its contribution was recognized by Retail ME with the 2021 “Most Admired Brand Event of the Year” award.
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