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Friday, November 14, 2025
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“Beachside Productivity: Dubai’s Fresh Pop-Up Workspace”

Ever fantasized about working with a view of the beach? In Dubai, du, a part of Emirates Integrated Telecommunications Company (EITC), has transformed this dream into reality by unveiling its very first pop-up workspace at Sunrise Beach.

Comprehensive Business Amenities

Dubbed “Work Getaway,” this remote working space offers a wide array of business amenities, including unlimited 5G internet and state-of-the-art routers. This initiative perfectly aligns with the UAE government’s goal of bolstering support for small and medium-sized enterprises (SMEs) and entrepreneurs.

Easy Access via App: Pop-Up

For those interested in utilizing this facility, all it takes is a quick download of the LetsWork app, allowing users to conveniently reserve their desired workspace.

A Hub of Knowledge and Inspiration: Pop-Up

Designed as a dynamic hub for knowledge exchange and inspiration, the pop-up workspace will host a diverse schedule of speaking sessions. Accomplished entrepreneurs will share their invaluable insights and experiences in the world of business.

Hearing from the Best: Pop-Up

Attendees will have the unique opportunity to learn from renowned artists, influential bloggers, and thriving entrepreneurs. These speakers will delve into their passions, experiences, and ongoing projects.

Art and Entrepreneurship: Pop-Up

For instance, artist Ali Kashwani will lead a workshop, offering unique insights into his artistic journey and entrepreneurial ventures. Young Emirati entrepreneur Saleh Al Braik will provide valuable insights into his work and the importance of building meaningful relationships.

Engaging Dialogues and Insights

Omar AlMheiri, co-founder of Lets Work, will facilitate thought-provoking dialogues. Najla Alansari will discuss her innovative project ‘Not a Majlis,’ Alawi AlBraik will share insights into his venture, Wakame, and Mohamed Sahlawi will present his project, Flat12.

Commitment to Empowering Entrepreneurs

Karim Benkirane, Chief Commercial Officer at du, expressed his enthusiasm, stating, “As a trailblazer in empowering entrepreneurs and small businesses, du Business is delighted to introduce Work Getaway as a cutting-edge workspace. We believe that entrepreneurs have the power to change the world, and our pop-up workspace is designed in alignment with du’s commitment to help entrepreneurs grow their businesses and realize their dreams.”

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