DUBAI, UAE – Bigo Live, the leading social live streaming platform, has announced its sponsorship of Abu Dhabi’s highly anticipated Ultra Music Festival as the “Official Technology Partner”. Held at Etihad Park on Yas Island, Abu Dhabi from 4-5 March 2023, the festival will be one of the biggest music events of the year. By sponsoring Ultra Abu Dhabi, Bigo Live looks forward to bringing users closer to the event, offering an immersive experience unlike any other.
One of the most famous music festivals in the world, Ultra Music Festival has been attracting huge crowds for over two decades. After successful shows in Brazil, South Korea, Miami and more, the world’s largest music festival brand finally hits the Middle East with its first-ever ULTRA Abu Dhabi Festival featuring some of the biggest names in electronic music, including Afrojack, Calvin Harris , Adam Beyer, Skrillex, etc. Under the sponsorship of Bigo Live, the upcoming festival will be even more exciting, adding innovative new features to bring the festival experience to a wider audience.
Team Bigo Live and Ultra Abu Dhabi will deliver a unique and unforgettable experience for music lovers and live streaming lovers. Bigo Live has become a dominant force in live streaming with over 400 million users in over 150 countries. As such, the partnership provides Bigo Live with a unique opportunity to showcase its platform to a large audience, as the festival attracts tens of thousands of visitors each year. In turn, the platform will be able to create exclusive content showcasing festival highlights, including top-notch performances, stunning visuals and behind-the-scenes footage.
Committed to providing the best possible festival experience for all attendees, Bigo Live will organize an exclusive area during the festival with charging stations around the company’s beloved Giant Dino, providing visitors with a convenient charging space to take a break from the excitement . The platform will also host an exciting challenge on-site for visitors to win prizes and exclusive gifts from Bigo. Ahead of the event, music lovers are being encouraged to win fully paid trips by downloading Bigo Live to attend upcoming festivals.
Commenting on the partnership, a spokesperson for Bigo Live said: “We are delighted to be partnering with Ultra Abu Dhabi, one of the most iconic music events in the world. Our partnership offers a fantastic opportunities to showcase our live streaming capabilities, reach new audiences, and help build a vibrant music-centric community.” The spokesperson further added, “Bigo Live is committed to creating a more inclusive world, and we We believe in the power of music to bring people together. We are excited to partner with the Ultra Abu Dhabi team to create a platform where festival goers can share their experience with a global audience, while also creating a A more inclusive and immersive holiday vibe.”
The Ultra Abu Dhabi team also expressed their excitement about the partnership, saying they are delighted to be working with Bigo Live to create an engaging festival experience for music lovers. “By using Bigo Live’s live streaming platform, we can bring the festival to people from all over the world who cannot travel to Abu Dhabi,” said a spokesperson for the Ultra Abu Dhabi team. “We’re excited to see how Bigo Live’s technology can help us enhance the festival experience, and we can’t wait to see what innovation and fun content this partnership brings.”
By curating unique experiences born out of a passion for music, Bigo Live has been able to create the most incredible platform for individuals to thrive personally, professionally, competitively and socially. Music has proven to be a great way for people all over the world to have fun, get to know each other and share thoughts about common interests. Bigo Live is constantly looking to improve the user experience and to recognize and encourage budding musicians and artists on its platform to improve their skills and build a community across the MENA region. Through its sponsorship of Ultra Abu Dhabi, Bigo Live continues to support music lovers and the community like never before, helping to position the tool as the region’s go-to platform for live streaming and social media.
About Bigo Live
Bigo Live is one of the fastest growing live streaming social communities in the world where users can live stream, share life moments, showcase talent, and interact with people from all over the world. With approximately 400 million users in more than 150 countries, Bigo Live is currently the market leader in the live streaming industry. Launched in March 2016, Bigo Live is owned by Singapore-based Bigo Technology.