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Chinese TV producer Linmon Media adopted a decidedly international tone when presenting its 2023-24 roster at FilMart, with hosts presenting their Chinese-language projects in English and Korean only, and handing out polished project materials in multiple languages.
In addition to a string of romance, medical and crime dramas aimed at domestic audiences, the studio is also actively remaking its female-led hit modern drama “But Thirty” in Thailand, Indonesia and Hong Kong, having previously secured remake rights for South Korean pay . Television network JTBC.
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The show, which follows the lives of three women transitioning from their 20s to their 30s, is emblematic of the Linmon slate, which centers on female-centric contemporary romance.
in an exclusive review typeLinmon Media co-founder Zhou Yuan draws a fine line between franchising and co-producing localized releases.
“We’ve had a lot of requests, not only for distribution rights, but also for remake opportunities. [for “Nothing but Thirty”] When Netflix buys a Chinese version for its Korean territory. [Korean producer] JTBC reached out to us after the show to see if they could get the remake rights. So we have an agreement with JTBC. Then Vietnam TV also got the format rights,” Zhou said.
“So we started thinking that we could remake it ourselves. We got very positive feedback from VIU, so we decided to co-produce. We are involved in the game as an IP provider, and we are also one of the largest studios in China. VIU can do it by itself. handle distribution in Hong Kong, but we overflow other markets.”
One attraction is lower production costs in other regions. According to Zhou, the high cost of talent in the Chinese market means that the budget is five to ten times that of the corresponding Thai production, depending on the cast that has been packaged.
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