DUBAI, UAE, March 17, 2023 (Global News Agency) — Fellaz, Official VIP Host and Sponsor of Ultra Abu Dhabi 2023, concluded a two-day event that successfully marked the festival’s first appearance in the Middle East and set a new standard for Web3 fan engagement and entertainment.
Held at Etihad Park on Yas Island, the festival attracts fans from over 50 different countries and features world-renowned DJs including Calvin Harris, Skrillex, Armin Van Buuren and more.
Fellaz, a Web3 NFT ecosystem attracting major entertainment companies, artists, influencers and next-gen fan platforms, introduces the “Fellaz NFT Ticket” – a limited NFT collection ticket that offers VIP entry and Exclusive perks that holders can redeem on-site.
Fellaz’s NFT-based tickets are powered by BNB Chain and sold on BinanceNFT, providing Ultra Abu Dhabi VIP fans with a secure and seamless ticketing experience while ensuring ticket authenticity. In addition, NFT holders can also use Fellaz’s exclusive fast-track entrance, VIP-only bar, VVIP restroom, merchandise coupons, free drinks, etc.
The events market in the Middle East and Africa will reach USD 53.63 billion in 2022 and is estimated to reach USD 76.67 billion by 2028. Given the region’s growing demand for immersive entertainment, this collaboration is a testament to the shifting ways in which the entertainment industry and festival goers now have a strong interest in Web3. Additionally, NFT ticket holders demonstrate personal enthusiasm and a willingness to be part of a community with similar values.
“We are excited to offer our guests an unparalleled VIP experience at Ultra Abu Dhabi 2023 through our NFT ticketing solution,” said Bobby Bhatia, CEO of Fellaz. “We are excited to integrate blockchain technology with BNB Chain into the entertainment industry, and we look forward to more global partnerships and events in the future.”
Fellaz aims to create meaningful use cases for its community by exploring the innovations and possibilities of Web3 technologies. The company’s vision is to transform one-time customers of entertainment experiences into long-term community members.
Given its recent success, Fellaz will continue to create exclusive experiences, maximize user engagement and open up new opportunities at major events in the entertainment industry. Additionally, Fellaz aims to forge more regional partnerships to help people connect with the brands they love.
About UC Global
Headquartered in Seoul, South Korea, UC Global is an Asia-focused lifestyle and entertainment brand management company with a vision to create an ecosystem of services and products to further meet the lifestyle and entertainment needs of millennials and Gen Z in the region. UC Global produces a series of live events such as Ultra Korea, Ultra Japan and Ultra Bali to name a few. UC Global’s brands and events are produced in 12 countries and territories through more than 100 large-scale live events, attended by more than 1.4 million people.
Headquartered in Singapore, Fellaz is a multi-chain Web3 entertainment business that delivers real-world value through proprietary technology and global entertainment assets. A powerhouse in digital and IRL events, Fellaz creates unique experiences and maximizes user engagement through NFT-based lifestyle membership and entertainment and sports ticketing services. Fellaz nurtures and co-organizes original IRL events while managing global lifestyle and entertainment membership services, seeking to be a blueprint and viable prototype for aspiring Web3 businesses while delivering maximum value to the Fellaz ecosystem and its community members.
About BNB Chain
BNB Chain is a community-driven and censorship-resistant blockchain powered by BNB. It includes BNB beacon chain and BNB smart chain (BSC), compatible with EVM and supports multi-chain ecology. With 3 billion transactions processed and over 200 million unique addresses to date, it is the largest smart contract blockchain in the world in terms of transaction volume and daily active users. The ecosystem supports more than 1,300 active dApps, ranging from DeFi to NFT, providing developers with massive user access and ultra-low gas fees.