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Fine Hygienic Holding uses commercetools Composable Commerce to launch a new e-commerce site for Motiva Supplements. This will enable a customizable, scalable commerce infrastructure that can translate changing consumer preferences into revenue.
The ability to adapt quickly and scale responsibly is critical to business growth. With the support of commercetools, Fine Hygienic Holding will be able to modernize the customer experience with advanced search and research capabilities, secure checkout, increased site speed, and improved communication from order to delivery.
“Consumer buying habits are changing around the world, especially in the Middle East. In fact, e-commerce sales in Dubai are expected to grow by 23% to $27 billion by 2022. Shop online or through the channel of their choice. This is really the arrival of omnichannel,” said Yahyah Pandor, Chief Information and Digital Officer, Fine Hygienic Holding.
digital channel
“This shift is driving businesses to rebuild their digital consumption channels, and at Fine Hygenic Holding, we strive to continue to be a leader in the digital space. We want to offer our customers the easiest possible way through our new website and whichever device or platform they choose. , the most convenient shopping experience. We want this to be a consumer-driven process, and commercetools gives us the technology to make that happen.”
The Middle East is one of the fastest growing e-commerce markets, with analysts predicting that the market will double to $50 billion a year by 2025. Help Fine Hygenic Holding capture a larger share of this market by meeting the changing needs of customers and distribution partners, commerce tools’ MACH-based (microservices-based, API-first, cloud-native, and headless) technology enables the health group to Increase agility and integration to increase its overall volume and speed. In just six months, Fine Hygenic Holding was able to launch a new website for Motiva Supplements and begin delivering these modern customer experiences at record speed.
“A composable approach to commerce enables agility, innovation and speed to market while simplifying delivery and reducing total cost of ownership,” said Tom Fischer, Senior Director of Sales, commercetools. “We are delighted that Fine Hygienic Holding has chosen commercetools as a key partner in its transition to MACH, both for its Motiva product line and its broader digital strategy.”
Mach movement
A leading pioneer in the modern MACH movement, commercetools provides digital commerce experiences for many of the world’s most renowned brands, including selfogi, Alghanim Industries and Trolley in the Middle East.
Commercetools provides powerful, flexible, and scalable solutions that help brands build future-proof commerce in emerging digital experiences, ensuring that businesses can always deliver the experience customers want. — arab trade news agency
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