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(G)I-DLE English song “I DO” connects 88rising, Cube Entertainment – ​​Billboard

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Refreshingly fearless with their homemade hits, one of which is Last year’s No. 1 K-pop song selected billboard critic, (G)I-DLE Has become the latest generation of creative leaders in Korea——Pop music Behavior. Now, the girl group has taken another big step forward to stay on top.

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billboard Exclusively reveals Asia-focused music and media company 88rising and kpop Major label and management agency Cube Entertainment officially kicks off with a new single from the latter’s chart-topping girl group.

This week’s release of “I DO” K-pop stars to watchThe first original English single.The heartfelt mid-tempo matches the group’s recent string of brash, bold songs like “Queen Card” “Enkster” and “tomboy” and shine through with the members’ sweet, emotive and easy-to-follow vocal performance So Yeon, minnie, Mi Yeon, Yuqi and Shuhua. Cube and 88rising confirm ‘I DO’ as first song hotthe name of the co-executor of (G)I-DLE’s upcoming EP, co-produced by 88rising.

“We are very excited to release hotwhich will be our first full English EP,” said Ahn Woo HyungCube Entertainment’s chief executive said it was the first original English-language project in the company’s nearly 17-year history. “hot Feel confident that you can carry the endless summer spirit with you wherever you go.we wish to publish hot will allow us to bring the message and mission of (G)I-DLE to the world. “

88rising CEO & Founder added: “We’ve been fans of (G)-IDLE for a long time because they’re such a great fit creatively and into the music and stuff they put out” Sean Myashrio. “It’s always been a refreshing group for me. I was like, ‘Wow, they really know what they want to do, that’s very important — when artists have such conviction and It makes the process so much more rewarding when it comes to perspective, and I feel very honored that you will be willing to work with us.”

88rising Executive Vice President john yang Shared: “When we met the members of (G)I-DLE, they were filled with excitement and positivity; their energy was contagious – something I’ve never experienced before, and naturally, we were excited about what we could do together It’s very exciting to do.”

Cube pointed to 88rising’s “deep knowledge of the music industry” and strength in “A&R and creative infrastructure” throughout the collaboration, while Yang singled out (G)I-DLE’s 24-year-old leader and lead songwriter and producer. “Soyeon knows what she wants and has thought of every member’s detail for every song, from the vocals to the pitch and the overall rhythm of the song—she is truly a genius.”

While 88rising has expanded its lineup with signings from the K-pop scene, such as teacher, Wang Jiaer, bibi, green summer Miyashrio noted that the EP has been in the works for a year since it was first released.

“As much as I need to really connect with the artists and projects we work on…we just get to work, it’s as simple as that,” says 88rising CEO and Founder. “(G)I-DLE is very confident and very aware of who they are and what they want to do. At the end of the day, we just want to support this force that’s already there as much as we can; .”

“I DO” will be released along with the official music video on Thursday, July 13 at 8PM ET (Friday, July 14 at 9AM KST). at the same time, hot It will be released worldwide on Thursday, September 7 at 8PM ET. Pre-orders for the record will be released alongside I DO.

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