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Dublin –(Business Wire) – This “2022-2027 Global Toy Market Overview” report added to ResearchAndMarkets.com’s supply.
This report attempts to analyze the global scenarios, trends and patterns that shape this $130 billion. In addition, the market is expected to grow by more than $165 billion in 2022-2027, at a CAGR of more than 6%. To identify market dynamics from different perspectives, publishers segment the market into relevant segments.
The segmentation made is based on age group, product line range and market sales channel. The age group was divided into 0-8 years old age group, 9-15 years old age group and over 15 years old age group. Product lines in the toy market include – action figures, crafts, building sets, dolls, games and puzzles, infant/preschool toys, teen electronics, outdoor and sports toys, plush toys, miniature vehicle replicas, and exploration toys.
Globally, we have seen the industry retool its product lines to adapt to demand and changing consumer demands. Outdoor and sports toys have the highest market share globally, mainly driven by the United States, which also happens to be the world’s largest toy market as of 2019. Product lines are also expected to change to accommodate and adapt to the changing preferences of consumers.
In addition, increased demand for traditional toys has also been observed in some MEA and Asia Pacific markets. When segmenting the market by age group, it is clear that consumers are moving away from toys and towards other entertainment media such as computers and video games. This narrows the entire age group for children over 15.
The 9-15 year olds category showed no significant change, accounting for about 50% of all toy sales worldwide. There is also room for growth in this category as more manufacturers compete for licenses. Toys that fall into the 9-15 age group are great for endorsement branding.
In addition, major innovations and changes have taken place in the product design and toy nature of the 0-8 year old group. Toys in the 0-8 year old category mainly include toys for infants and toddlers, such as replica objects, vehicles and dolls. It has been observed that the 0-8 year old category is showing signs of maturation in more developed markets such as the US, UK, Germany and France, while emerging markets in the global toy market landscape are gaining share in this category.
Sales and distribution channels in the toy market have been divided into online and offline channels. The outbreak of the novel coronavirus has added impetus to the growth of the marketplace’s online sales channels. In North America, Europe, Latin America and other regions, most of the annual sales of toys come from the winter festivals, and the respective toy markets have expanded their sales channels.
However, a robust e-commerce system also played a key role in the efficient transition of consumers from offline retail stores and supermarkets to buying toys online. For emerging markets such as Latin America, Asia Pacific, and MEA, toy companies are expected to monitor the development of online sales channels for toys, as internet users in these regions have grown exponentially over the past five years.
Major companies in the market
Bandai Namco Entertainment Inc., Dream International Limited, Hasbro Inc., Jakks Pacific, Inc., The LEGO Group, Mattel, Brandstatter Group (Playmobil), Ravensburger, VTech, Kids II, Inc., K’Nex Industries, , Inc, Clementoni, Goliath Games, Artsana Group, Nintendo Co. Ltd.
considered in this report
Geography: Global
Historical Year: 2016
Base year: 2021
Expected Year: 2022
Forecast year: 2027
Aspects covered in this report
Global Toys Market and Its Segments by Value and Forecast
Regional wise toy market analysis
Variety of divers and challenges
Ongoing Trends and Developments
Five Forces Model
top company
strategic advice
Areas covered by the report
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Sections Covered in the Report
By product
Action figures and ACC
crafts
building set
baby
Games/Puzzles
Infants/Toddlers/Preschoolers
Youth Electronics
Outdoor and Sports Toys
luxurious
vehicle
Explore and other toys
By age group
0-8 years old
9-15 years old
15 years old and above
By distribution channel
For more information on this report, please visit https://www.researchandmarkets.com/r/nm7mo1
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