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GMG opens first monop convenience store in Dubai


GMG, a global wellness company operating leading brands in sports, real estate and logistics, has opened Dubai’s first monop convenience store in Jumeirah Town Centre, marking another milestone in its retail expansion strategy.

Building on GMG’s commitment to community food retail expansion, the monop convenience store caters to Jumeirah residents with a unique shopping concept for fresh and everyday essentials.

The Jumeirah store is the 26th store in the Groupe Casino portfolio and the 47th store across all retail food brands under the GMG Everyday Goods division. It is located on the ground floor of the mall, in the heart of the popular Jumeirah neighborhood.

The store will offer an extensive range of fresh produce as well as a wide range of private label products from MONOPRIX and MAISON, in keeping with the brand promise of ‘The Art of Food’. Monop is committed to making an impact on sustainable and local sourcing, offering consumers a choice of fresh local produce and vertically grown greens.

Mohammad A Baker, Vice Chairman and Chief Executive Officer of GMG, said: “At GMG, we are constantly evolving to exceed consumer expectations and find ways to innovate and support locally sourced produce. The monop will feature an indoor vertical farm through our partnership with Bustanica’s partnership brings you, as well as a state-of-the-art fresh food and private label range under the Dubai monop concept. We will continue to explore opportunities to expand into more communities in Dubai and beyond, and introduce more UAE residents to the GMG way. ”

GMG, which acquired the Groupe Casino business in the UAE in 2022, has exclusive rights to expand the group’s presence in the Middle East. The acquisition includes 18 Géant hypermarkets and supermarkets across the UAE, as well as Groupe Casino’s other brands such as Franprix and Monoprix and monop, for which GMG also has exclusive expansion rights. The Emirati version of the French concept combines best practices in quality food that the brand promises under the umbrella of ‘Art de Vivre’, created and developed by the Monoprix parent brand.

The backdrop for GMG’s evolving retail strategy is the rapid expansion of the UAE’s consumer retail market. The segment is expected to grow by nearly 6% over the next five years, reaching $37.7 billion by 2027, due to rising per capita income, booming tourism, rising numbers of expatriates and new commercial projects including shopping malls .

The 450sqm monop store offers a wide range of quality products such as coffee, expertly imported cheese cuts from around the world, ready-to-eat hot and cold meals, including the full signature Emirates catering service, as well as a range of deli and Bakery selection. In addition to spices, nuts and a variety of Maison non-food products, the store carries the popular Monoprix brand and other grocery essentials.

Marc Laurent, President, Grocery Retailing, commented: “Monop is truly unique and a true representation of the convenience store for modern living, making quality food accessible to everyone. In our sustainable efforts to achieve change, we are working with Veolia’s RECAPP partnership promotes a more sustainable lifestyle by allowing consumers to recycle through in-store plastic, battery and can recycling stations at our locations.Over the coming months, we will expand our presence in more Retail partnerships, including Geant and aswaaq outlets.”

To date, GMG has launched more than 120 brands and has announced plans to double its global workforce by 2025. GMG currently has more than 10,000 employees across all verticals in 12 countries.

In addition, after the acquisition of Aswaaq in February this year, GMG also added 11 community shopping centers and 22 supermarkets to GMG’s rapidly expanding retail network, making the group one of the largest community shopping center operators in the UAE. – trade arab news agency


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