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GMG, the UAE’s homegrown conglomerate with a 45-year history, aims to open 100 new stores by 2025 to support its ambitious expansion plans in South East Asia.
Since entering the Southeast Asian market in 2020, the company has opened 31 stores in Malaysia, Singapore and Indonesia.
In a decisive move in December 2020, GMG acquired RSH, one of Southeast Asia’s largest multi-brand sporting goods retailers, establishing a footprint in key international markets with a potential customer base of 700 million.
new chapter
Mohammad A Baker, Deputy Chairman and Chief Executive Officer of GMG, said: “We established GMG in the global market a few years ago, starting a new chapter of expansion. We have taken a step forward by establishing a new Asian headquarters in Malaysia, “Enables GMG to capitalize on Asia’s booming sports retail industry. We have an aggressive roadmap for our brands in the region and this move will also allow us to better serve our South East Asian customers, closer to home, ’ added Baker.
GMG’s sprawling 28,000 sq ft Asian headquarters at The Exchange 106 in Kuala Lumpur, Malaysia will oversee regional operations and prove to be a catalyst for further expansion and growth. Currently, GMG has 1,200 employees in Asia.
GMG also recently launched a new brand identity for RSH that puts community at its heart and redefines sport for all by being authentic, relevant and fun. The newly revamped RSH brand aims to help customers from all walks of life “find their rhythm” through exercise. The unveiling ceremony took place at the opening of RSH’s new store at Tropicana Gardens Mall in Petaling Jaya, just outside Kuala Lumpur, Malaysia.
Sports Department
The GMG Sports division is comprised of a diverse mix of local concepts and well-known international brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more. GMG Sports’ successful homegrown concepts include Sun & Sand Sports, Dropkick, Nu Athlete, Pedaliere and Basketbolista.
Since 1977, the Royal Sporting House (RSH), part of GMG, has been the focal point for all who pursue their sporting passion. Home to famous brands like Nike, Adidas, Puma, Under Armor, ASICS, New Balance and more, the brand has been helping individuals and families in Southeast Asia stay active and healthy for decades. — trade arab news agency
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