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Thursday, March 28, 2024
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Here’s Why – Box Office Saturday

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when newline/DC Shazam: Wrath of the Gods Hitting Track four weeks ago with a low forecast of $35 million was more shocking than shocking to rival distributors.Shocking, because in a spring full of franchises, many of them hitting new domestic highs, how can a DC property be like Shazam! Can’t keep up with the trend?It’s not shocking – well, it’s a stupid, old Shazam!

Now, while it’s possible that the film will start out with low projections for the track, the film’s prospects could be inflated as the studio spends a lot of P&A on the last lap before the opening Shazam!wrath of the gods No concessions, and now a sequel directed by David F. Sandberg, produced by Warner Bros.New DC co-head Peter Safran is looking for a $30 million Start with US/Canada. That’s 44 percent less than the $53.5 million debut of the first film in 2019.

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Shazam 2Friday (and preview) at $11.7 million 42% off the $20.3 million Friday + preview from the first image.even though Shazam 2 Benefitting from a family matinee and amassing a $35-40 million opening fee (which no one expected), it’s still short of First Picture’s stateside start. Realizing that we live in a market where we’re used to seeing superhero sequels outperform their predecessors.

Audience Diagnostics Closed Shazam: Wrath of the GodsDC’s Captain Marvel got a B+ CinemaScore instead of the A for the first installment, and appealed to less of the 18-34 demographic than the first installment, 56% vs. 64%.audience first Shazam! Tougher than CinemaScore’s results, 79% positive, 59% definite recommend — similar results for the sequel, 78% positive, 64% definite recommend. Men over 25 are the biggest quads Shazam! Back in 2019, the scores were 35% and 82%; the second part saw 40% of people over 25 with a lower score of 77%.Opponent thinks the score is first Shazam! Not good enough to call for a sequel. Why did New Line make one?because Shazam! profit $75 million net of all ancillary expenses $100 million in production costs and $105 million in global marketing spend.

Warner didn’t really miss out on marketing Shazam! wrath of the gods, The first trailer and cast were revealed at San Diego Comic-Con last July.In fact, people who have seen Shazam 2, 18% cited theater trailers and 16% cited YouTube trailers as the most influential marketing tool.Some sources sniped at me, material Shazam! wrath of the gods The giddy, “everyone is Shazam” ego makes him an all-around superhero.

However, that’s always been the spirit of this B-grade DC superhero, dating back to the first movie.Also, you can’t fault the work of Warner Distribution here: they protect Shazam 2, keep it away Avatar: The Way of Water At Christmas so that it’s available in Imax and PLF ticket formats this weekend.

Shazam’s inability to fly at the box office largely has to do with the fact that core DC fans didn’t want to see the sequel. It’s not part of the connective tissue in the DC universe, and it wasn’t before, which is something DC bosses James Gunn and Peter Safran are looking to fix.They’ve been laying out their new multiverse very openly, but never definitively Shazam will be a definite part of their “Chapter One, Gods and Monsters”. Leaving Shazam out has tarnished this independent, crowd-pleasing film. Again, for DC fans, this isn’t a must-see.In fact, one of the reasons Shazam Developed on New Line because it’s a lighter comedy project and an exception compared to the gravitas of Batman, Wonder Woman, The Flash and Aquaman.While Gunn and Safran didn’t want to simply ditch the role played by Zachary Levi, the actor Made it clear to Deadline’s Natalie Sitek at the sequel’s world premiere If there’s a trilogy, “it’s all about what people want.”

Arguing for the entire DC universe under a newly modified umbrella, here’s Gunn and Safran putting their faith in something previously devised by Walter Hamada flash On June 16, Gunn exclaimed at a DC press conference in January: “As everyone here probably knows, the history of DC is a mess. It’s screwed up.”

Yes, Shazam It’s a family property, much like Marvel’s Ant-Man. However, Marvel Studios has increased the franchise’s opening numbers to an all-time high of $106.1 million Ant-Man and the Wasp: Quantum Fever, Because they make the deeper cosmic characters matter in the context of the larger universe, making it a must-see for fans.A key driver of the trilogy was the debut of new MCU villain Kang the Conqueror, played by Jonathan Majors, who was introduced in the Disney+ series Rocky. All in all, viewers have no reason to batman and Spider-Man: Nowhere to Return Get out of their way and spend time with Shazam in the second part. In terms of the larger canon, he wasn’t serious enough for them.

While all of the above may be logical in terms of Shazam!wrath of the godsThe opening is underwhelming, and there’s another internal factor that doesn’t work, and that’s the gradual aging of the film’s main character, Billy Batson, from a 12-year-old in the 2019 film to a teenager in the second installment.first Shazam! Be mesmerized by Tom Hanks’ classic superhero version big, Well, it’s not that cute to have Shazam grow up to be a teenager.Nobody’s Looking for a Superhero Sequel big.

should Shazam!wrath of the gods Can it still be profitable with an $85 million global start on a $125 million production cost? Marketing costs for the sequel are on par with the first, if not lower, as the new Warner Bros. Discovery Channel will be promoting their IP with efficient spending across the TV and streaming tentacles they own and operate.People in the know tell me it’s going to be hard to get Shazam!wrath of the gods in black.

Here are the top 10 box office picks as of Saturday morning:

1.) Shazam!wrath of the gods (NL) 4,071 theaters $11.7 million Friday for 3 days $30 million/week 1

2.) Scream VI (par) 3,676 (+1) theaters, Friday $5.1m (-73%) 3 days $18 million (-60%)/Total $76.5M/Week 2

3.) tenet three (UAR) 3,477 (-530) theaters Friday $4.3M (-42%), 3 days $15.8 million (-42%)/Total $128.1M/Week 3

4.) 65 (Sony) 3,405 theaters, Friday $1.575M (-64%), 3 days $5.57 million (-55%)/Total $22.1M/Week 2

5.) Ant-Man and the Wasp (Dis) 2,650 (-455) theaters, Friday $1.175M (-30%) 3 days $4.7 million (-33%), total $206.4 million / week 5

6.) cocaine bear (University) 2,687 (-517) theaters, $1.09 million Friday (-38%), 3 days $3.79 million (-39%)/Total $58.4M/Week 4

7.) jesus revolution (LG) 2,354 theaters (-165), Friday $956K (-33%) 3 days $3.4 million (-33%)/Total $45.4M/Week 4

8.) champion (Focus) 3,039 (+9) theaters, Friday $860K (-53%) 3 days $2.85 million (-45%)/Total $10.4M/Week 2

9.) Avatar: The Way of Water (Dis) 1,190 theaters (-485), Friday $508K (-17%) 3 days $2 million (-23%) Week 14 total $678.1 million

10.) puss in boots: the last wish (University) 1,735 theaters (-81), Friday $420K (+19%) 3 days $1.8 million (+3%), $182.9 million total / week 13

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