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Joe & The Juice partners with Deliveroo in the UAE

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Lavoya Restaurant Group, the Dubai-based franchisee of the Danish coffee and juice chain, has launched a new in-house app delivery service across four of its stores.

A Joe & The Juice store in Dubai | Source: Joe & The Juice


Joe & The Juice launched a delivery app for its UAE operations, where it currently operates four stores.

The Danish coffee and juice chain has launched a nationwide delivery service through Deliveroo and is promoting its new app, which will allow customers to pre-order and pick up and earn rewards and discounts.

Copenhagen-based Joe & The Juice teamed up with Dubai-based franchise partner Lavoya Restaurant Group last year and opened stores in Mall of the Emirates and Al Barsha’s Galleria malls, as well as Dubai Design District and Dubai Hills Business Park.

The company plans to open 50 stores in the UAE over the next decade, with plans to open a fifth store in Nakheel Mall in March 2023.

World Coffee Portal Research It was found that 56% of UAE coffee shop visitors surveyed ordered drinks for delivery in 2022, while 64% pre-ordered drinks for pickup.

“The launch of our official app service has been planned for months and we are delighted that it is finally here. The launch of this initiative, along with the opening of three additional stores, is a testament to the progress the brand has achieved since launching in the region last September Success. By incorporating the same technology that Joe & The Juice global has into our marketplace, it will ultimately provide a seamless experience and more convenience to our customers,” said Walid Hajj, Co-Founder and CEO, Lavoya Restaurant Group.

Joe & The Juice sees Middle East as a key growth market and plans to operate 200-300 outlets throughout the region within ten years.

Outside the UAE, the company is currently operating in Saudi Arabia and Qatar, which recently signed a franchise agreement with Ali Abdulwahab Al Mutawa Commercial Co. (AAW) to expand into Kuwait.

Joe & The Juice currently operates approximately 330 locations in 16 countries, including 250 in Europe and more than 60 in the United States.

Coffee and juice chain sees full-year revenue growth 30% to DKK 1.1 billion ($149 million) In 2021, operating profit rose 9% to DKK 272 million ($36 million).

The company forecasts revenue growth of at least 30% in 2022.

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