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Friday, December 1, 2023

Innovation Unveiled: Abhinav Verma’s Journey as CTPO at Mazadak

Introducing Abhinav Verma, a seasoned professional with nearly two decades of expertise spanning diverse domains, including Fintech, e-Commerce, Proptech, and Gaming. As the Chief Technology & Product Officer at Mazadak, he has played pivotal roles in German and Indian startups, steering technical delivery for top financial conglomerates in India. Abhinav Verma’s career journey reflects a commitment to customer-centricity, adaptability to technological advancements, and a strategic approach to navigating market dynamics.

In this insightful interview, Abhinav Verma shares his perspectives on tackling challenges in the ever-evolving landscape, Mazadak’s strategies for staying ahead in emerging trends and technologies, and his vision for the company’s future. Discover valuable lessons learned throughout his career and the essential qualities he believes beginners should cultivate to thrive in the dynamic industry. Abhinav Verma provides a glimpse into Mazadak’s unique position in the market, emphasizing a customer-focused ethos and innovative solutions like LiveStream Shopping and AI/ML integration. Join us in exploring the mind of a tech and product visionary, paving the way for a digitally transformed future.

Could you share a brief overview of your career journey, including key milestones and transitions?

I have been fortunate to work for around two decades in different domains like Fintech, e-Commerce, Proptech, and Gaming. I have worked as CTPO for German and Indian startups and headed technical delivery for the top 5 financial conglomerates in India. Currently, I am working as CTPO for a startup in Saudi Arabia called Mazadak.

How do you tackle challenges in your field amidst changing market dynamics and technological advancements? 

Firstly, being Agile and embracing new technologies is the mantra here. New technological advancements open doors to new ways of solving complex business challenges.

Secondly, to tackle changing market dynamics, I have a customer-centric approach while building products and services for the changing market needs and expectations. I always look at customer trends and preferences via constant consumer research to evaluate any shift or change in market dynamics.

How do you ensure your company remains adaptable to emerging trends and technologies?

At Mazadak, we conduct numerous Proof-of-Concepts and experiments, specifically in the field of AI/ML, to rigorously assess the applicability of emerging technological trends in solving our business challenges and delivering substantial value to our customers. Additionally, we prioritize internal initiatives to attract new talent and systematically upskill our workforce, ensuring they are adept at embracing the latest technological advancements.

What are your future plans or goals for your career and company?

At Mazadak, we envision a digitally transformed future, leveraging the power of Social Commerce and AI/ML to digitize the realms of social commerce and auctions. Our unique approach involves seamlessly integrating Social Commerce with AI to deliver unparalleled value to both buyers and sellers on our platform in the near future.

What valuable lessons have you learned throughout your career?

I have been fortunate to adhere to the following guidelines:

a) Stay obsessed with delivering customer value and maintain a customer-centric approach while building products and services.

b) Always question a product or feature in terms of its impact on both business and customers alike (what’s the impact?).

c) Be cost-conscious and critically evaluate the return-on-investment on products, features, or business lines.

d) Failure is a great stepping stone to success. One should take failures in one’s stride, learn from them, and move ahead.

How do you differentiate your services from competitors in the current market? we asked Abhinav Verma.

We at Mazadak pride ourselves on being customer-centric and capable of delivering immense customer value. This ethos is evident in both our business practices and the products we offer.

With the upcoming launch of LiveStream Shopping in the Social Commerce space and the utilization of AI/ML to enhance value for both buyers and sellers, we are uniquely positioned and stand apart from both direct and indirect competitors.

What are the most important qualities or skills you believe beginners should cultivate to thrive in this industry?

I truly believe that, whether a beginner or an expert, the following are the qualities that help individuals excel:

a) Being a lifelong learner: This approach helps individuals stay on top of the latest cutting-edge technological advancements and learn from every aspect of life.

b) Accept failure and learn from it: This helps to remain composed and increases the learning curve.

c) Be aware of the competition: Whether you are launching a new product or enhancing an existing one, please know your competition (both direct and indirect) and act accordingly.

Connect with Abhinav Verma on LinkedIn.

Find Mazadak on LinkedIn, Facebook, Twitter, & Instagram.

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