In this exclusive interview, we sit down with Raluca Pitulan, the CEO of Ralucavision. Her journey, from her roots in Romania to her current role as a prominent figure in Dubai’s luxury scene, is a captivating narrative of multicultural influences and diverse career transitions.
Raluca’s career spans the realms of journalism, fashion, luxury concierge, and commerce, reflecting her adaptability and commitment to excellence. As CEO of Ralucavision, she offers a personalized approach to luxury services, from curated fashion collections to elite travel experiences.
In this interview, Raluca shares her career insights, her vision for Ralucavision, and valuable advice for aspiring professionals. She also discusses her philanthropic efforts, emphasizing the importance of giving back.
Join us as we explore the life and career of Raluca Pitulan, a visionary entrepreneur redefining luxury in a global context.
Could you please share a brief overview of your career journey, including key milestones and transitions?
My journey begins with a rich blend of cultures in my background. I am half German and half Romanian living in Italy. In my early years, I followed the path of a classic ballerina in Romania, my spirit pirouetting to the silent symphony of my heart, until the day I graced the storied stage of Moscow’s Bolshoi Theater—a beacon of prestige in the ballet world, where every step echoed with the legacy of the greats.
In my early years, I followed the path of a classic ballerina in Romania, but life had a different journey in store for me. My family moved to Italy when I was a child because my father, a diplomat, became the Director of Culture at the Academy of Romania in Rome. His role was a continuation of our family’s diplomatic tradition, which included my aunt and uncle, who were also diplomats in Paris, France. It was in Italy that I decided to pivot my career aspirations.
I enrolled at one of the Jesuit universities in the world, Pontifical University Gregoriana, located in Rome, delving into the world of philosophy. Yet, my thirst for knowledge and a different calling eventually led me to a journalism and communication master’s program at the same institution. Here, my dream of becoming a journalist began to take shape. I found myself in the company of influential figures in the field, and it was during this time that I also discovered my passion for broadcasting. My father pursued his career as an actor in his youth. Transitioning from culture, music, and ballet, I ventured into fashion journalism. During my time at Rai Italian TV, I had the opportunity to travel extensively and build a network. I immersed myself in the Paris fashion scene, as well as in New York. I also interviewed numerous celebrities and produced various documentaries in the cultural world. However, my lifelong dream has always been to make a significant impact in the fashion industry.
In 2004, I moved to New York, where I had the chance to work with movie stars. It was during this time that I dreamt of establishing my own company. Even though online involvement wasn’t as prevalent then, I made it accessible to everyone. I started by styling my family, and as I pursued this in France, I realized I could venture into marketing. That’s how it all began.
Could you tell us more about your work and professional life?
As the CEO of the company, my primary focus is on establishing personal connections with people. I then extend this approach to attending beautiful events, catering to select clientele, and participating in incredible gatherings such as the Palm Beach Event at Mar a Lago and many others
My role involves coordinating travel, summer clothing exclusive collections, and everything necessary to understand our clients’ needs and dreams. It’s about comprehending how they wish to present themselves and how I can assist them in the best possible way.
Furthermore, while working with significant clients in America, many of whom I continue to collaborate with today, I decided to broaden my horizons. I established a charitable foundation with a focus on aiding children and animals. Within my company, Ralucavision, I introduced various packages that encompass private exclusive visits and charitable events, creating a lasting impact on people.
What have been your visions with Ralucavision? What was your inspiration?
After spending a couple of years in France, taking a brief hiatus from work and pausing to reflect on our endeavors, I made a strategic move to Dubai. My vision was to enhance my company, Ralucavision, by adding a commercial aspect to our business. In Dubai, I aspired to make my company larger and more expansive, leveraging the city’s dynamic environment to take our luxury offerings to the next level. Ralucavision’s well-defined structure, technical prowess, and innovative approach were integral to realizing this dream.
Given my experience in various fields, I propose introducing a comprehensive concept of a lifestyle approach, which encompasses personal luxury with styling, fashion, beauty care, environmental stewardship, and the value of energy in our surroundings. My company, Ralucavision, has the technical expertise and creative innovation needed to bring this concept to life, prioritizing each client’s unique desires.
Why did I want to grow my company and make it even more impressive? Well, over the years, through my roles as an anchor, journalist, CEO, and a high-profile individual, I earned people’s trust. People felt comfortable opening up to me, and many began to seek commercial services. They recognized me as someone trustworthy, results-oriented, and decisive. It was at that moment that I decided to expand the offerings of my company and provide a wide range of services to meet the increasing demand.
What services does Ralucavision provide to its customers in today’s competitive landscape?
Certainly. Ralucavision specializes in delivering an array of bespoke luxury services tailored to meet the unique demands of our esteemed clients. Our offerings span across various domains:
Fashion and Style: We curate exclusive fashion collections that embody the essence of Italian and worldwide luxury. Our clients enjoy personalized styling and access to high-end fashion experiences.
Luxury Travel: Ralucavision takes luxury travel to new heights, offering elite destinations and experiences. This includes arranging stays in luxury villas, private helicopter charters, and yacht rentals for unforgettable getaways.
Commercial Opportunities: We extend our services into the business world, providing privileged access to exceptional opportunities in trading and commerce, both locally and globally.
Cultural and Entertainment Experiences: Our clients indulge in the finest cultural and entertainment experiences, from exclusive events to premium entertainment access.
Lifestyle Management: Ralucavision offers comprehensive lifestyle management services, ensuring that every aspect of our clients’ lives is managed with precision and care.
Our commitment to personalization, attention to detail, and unwavering dedication sets us apart in today’s competitive luxury landscape.
Tell us more about “The Palm Event.”
“The Palm Event” was a prestigious occasion organized by Ralucavision, where I served as the Fashion Director. This event, held from 2015 to 2018, featured unique Italian fashion collections exclusively curated for discerning clients. It took place at iconic Palm Beach locations, including Worth Avenue, Palm Beach Marina, Mar a Lago and others. As a luxury consultant, I have had the privilege of contributing to events like these, showcasing the best of Italian and worldwide style to an elite audience.
Do you have any advice for individuals based on your experiences and expertise?
I have devised a comprehensive plan for those seeking guidance and advice, which revolves around four crucial pillars that address various aspects of life:
Personal Presentation: The first pillar emphasizes the importance of how you present yourself to the world. Your personal presentation plays a significant role in shaping perceptions.
Fashion: The second aspect focuses on fashion and style. It’s not just about clothing but also about understanding how your fashion choices reflect your personality and lifestyle.
Health and Wellness: The third pillar delves into health and wellness. What you eat and drink profoundly impacts your well-being. It’s essential to pay attention to your health as it influences every aspect of your life.
Environmental Awareness: The fourth dimension extends to your environment. This includes your home and surroundings. Having a vision for your living space and surroundings is vital for creating a harmonious and enriching environment.
Additionally, I place great importance on the aspect of travel and cultural exploration. Personally, I have a deep love for culture, and I believe that traveling and experiencing different cultures can be transformative.
Moreover, it’s crucial to give back to society, your family, and individuals. This is why I established my foundation, which focuses on making a positive impact on various levels.
Do you have any current or upcoming projects that you would like to talk about?
In the realm of commerce, I offer something very close to my heart – my own brand. I am highly selective and strive for exclusivity. My line of water products is a testament to this approach. They are thoughtfully crafted to cater to a discerning clientele, allowing for personalization and a unique experience.
Currently, I have initiated a small online supermarket, right at the beginning, to cater to those in need. My primary focus is on offering products that promote health and well-being. It’s essential to me that everything I provide is of the highest quality.
Moreover, my dedication extends further. Everything I do and achieve is ultimately for the benefit of people. My aim is to create a positive impact on individuals from all walks of life. Therefore, the prices are structured to accommodate both those who seek affordable options and those with greater resources. I believe that accessibility should be a fundamental principle of my offerings.
I also maintain a charitable foundation that is ready to provide assistance wherever it is needed around the world. My commitment to making a difference extends beyond borders.
What are your views on technology and digitalization?
I wholeheartedly embrace the transformative power of technology and digitalization within my company’s operations. This strategic adoption empowers us to streamline our processes, enhance efficiency, and extend our reach to a broader and more diverse audience. It serves as a cornerstone of our ability to effectively engage with and serve our clientele in an ever-evolving digital landscape.
Can you tell us more about your talents and strengths that have contributed to your success in this aspect of your work?
Communication is a fundamental aspect of my work, as I firmly believe in establishing strong connections with people. My personality naturally leans towards being thorough and reliable. In any role, whether it’s as a president or manager, my foundation is built on connecting with individuals and cultivating trust.
Negotiation is a critical skill, especially when dealing with clients who often have specific ideas and desires. It’s about understanding their needs and wants, not merely convincing them but demonstrating how we can transform their ideas into reality.
I prioritize in-person interactions, which constitute approximately 60% of my engagements. I bring a unique energy to the table, which plays a vital role in all my business dealings. I consider this to be my true talent.
In your career, you’ve likely faced various challenges. What are some significant obstacles you’ve encountered, and how did you overcome them?
Budget constraints are undoubtedly a significant challenge, but starting small and persistently working your way up can yield long-lasting results. Every client you connect with during this journey becomes a part of your network for the long term.
Credibility is another obstacle that often stands in your way. In the world of business, there are inevitable ups and downs. You can’t always be at the top, but to grow and evolve, you must put yourself out there, much like in school when seeking knowledge was essential. Everyone faces challenging moments, regardless of their scale. There will be days when you feel down, and even if you don’t see immediate results, it’s crucial to keep going. Have faith in yourself, in a higher power, and in the inner strength that allows you to rise above all challenges.
Could you tell us about a valuable lesson you have learnt throughout your life?
Reflecting on my journey as a ballerina, I attended a dance school with limited resources. I lacked many of the things typically associated with ballerinas, and some people doubted my talent because of this. However, my father was my unwavering supporter throughout. He encouraged me to persevere and put in the hard work required. At the end of the year, I was hesitant and told my father that I might not have what it takes to be a ballerina. To my surprise, my father assured me that I was the best.
This experience taught me a valuable lesson – nothing in life is definitive, and anyone can achieve greatness through hard work. It’s not about becoming everything without effort; it’s about putting in the effort to become the best version of yourself.
What are the most important qualities or skills you believe beginners should cultivate to thrive in this industry? we asked Raluca Pitulan
Persistence and determination are essential qualities, though they can be quite challenging to embody. It starts with waking up in the morning and training ourselves to view each new day positively. We have a choice; we can either dwell on the negatives and become victims of circumstances or embrace the opportunity to find something beautiful each day. When we look forward to tomorrow, we create a sense of purpose and anticipation.
Self-love is paramount. I believe that a pervasive issue in our generation is the lack of self-love. We often fail to create a nurturing environment for ourselves to find happiness. Simple acts like making a cup of coffee for yourself can bring immense joy. The human heart, irrespective of external factors such as money and environment, craves love and care. Remember, the primary recipient of this love is yourself. Embrace these practices and continue your journey with grace, even when faced with obstacles.
Your affection for the Middle East is evident. What sparked your love for this region, and how has it influenced your personal and professional journey?
My love for the Middle East blossomed during my university studies. I had the privilege of taking a course that delved into various aspects of this region, including its rich religious history. As I immersed myself in the subject and prepared for exams, I found myself falling in love with the Middle East. It was akin to the love I had for America when I first moved there. However, when I eventually arrived in Dubai, I encountered a unique energy and spirituality that captivated my soul. There’s something profoundly spiritual about the land and the energy that flows through it. It completes me on a deep level, and I am genuinely content, although even my words fall short of describing this experience.
Connect with Raluca Pitulan on LinkedIn
Find Ralucavision at https://www.ralucavision.com/