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Pangaia, a global innovative materials science company, has entered into travel retail with its first outpost at Dubai International Airport (DXB) in collaboration with Lagardere Travel Retail and Dubai Airports as strategic partners.
Pangaia is located in Terminal 3, Concourse B and occupies an area of 182 square meters. Upon entry is a large bespoke digital dashboard that offers a sneak peek at the spirit of Pangaia and serves as a platform to introduce passengers to the brand’s planet-positive mission.
Upon entering, the space offers a unique sense of natural immersion, starting with the bespoke terrarium as a central feature, to the natural soundscape and invigorating scents of the fitting rooms, emulating the experience of being immersed in a forest. Echoing the brand’s purpose, the Pangaia store has been carefully designed around locally sourced finishes, natural materials and energy efficient LED lighting.
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Pangaia has curated a range of nature-powered products that reflect the brand’s focus on “high-tech naturalism” and material science innovation. In addition to a variety of signature 365 loungewear styles in organic or recycled cotton, the franchise store will also feature a collection of FLWRDWN outerwear, recycled wool and cashmere, plant-based activewear, grapeskin sneakers, and jersey styles from FRUTFIBER and MIRUM Choice of accessories.
The opening of Pangaia also marks the expansion of Lagardère Travel Retail’s presence in DXB into retail, in addition to its broad and diverse portfolio of food and beverage outlets.
Vadim Motlik, CEO, Lagardere Travel Retail UAE, said: “This is a true partnership between Pangaia, Dubai Airports and Lagardere Travel Retail. This journey has been marked by a highly collaborative and passionate spirit, eager to bring the brand to the world busiest airport.
“This new business is a testament to Lagardere Travel Retail’s commitment to providing innovative and unique experiences to its passengers, and the strong focus on sustainability in our business for years to come.”
The Pangaia collective added: “Since its inception, Pangaia’s mission has been to inspire and accelerate industry transformation for a future that is good for the planet. With the strong support of our partners, we are able to create an Experiences that connect, educate them about the movement we’re creating and allow them to join us on our journey towards more responsible production and consumption.”
Eugene Barry, Executive Vice President Commercial, Dubai Airports, said: “Our partnership with Lagardère Travel Retail and Pangaia not only enhances our guests’ consumer experience at the airport, but also reinforces our commitment to sustainable practices. By bringing this heightened An innovative brand brought to DXB, we aim to inspire travelers to make conscious choices and raise awareness of the collective power of individual action. Together, we create spaces where environmental responsibility, creativity and style coexist seamlessly, offering DXB guests An opportunity to positively impact their journey.” – trade arab news agency
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