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Tuesday, May 30, 2023

Plus-size lifestyle brand MULU launches in UAE

DUBAI, UAE – MULU, the lifestyle fashion brand for plus-size women, today announced the opening of a new office in Dubai as part of its MEA expansion plans.

Formerly known as Kanessa, the fashion label was previously based in the Netherlands, where it launched its e-commerce business in 2018. The brand is sold globally and has found success in the European and North American markets. MULU has now established its roots in Dubai to meet the growing demand for plus-size fashion in the Middle East and Africa.

The new office in Dubai is ideally located to help build MULU’s local and regional presence to conduct business on the ground. MULU has also established a warehouse to serve as a regional hub for the brand’s continued expansion into new markets and to meet growing customer demand in the region and Africa. This year, MULU plans to open a retail store in Dubai to further expand its footprint and meet customer demand.

According to the latest figures, 31% of women in the UAE now wear a large or L size, compared to 42% in Saudi Arabia. However, finding clothes that fit plus-size women can be a huge challenge in the area. MULU is a fully plus sizing brand created in Europe to address this exact problem, MEA’s expanding effort to provide a solution for women who cannot find clothing in their size.

MULU clothes are available in sizes Medium to 7XL. The brand is fully committed to enabling plus-size women to be able to comfortably wear what they want without feeling pressured to follow social trends to fit in. MULU encourages women to do and wear what they want rather than putting others first.

Kanessa Muluneh, Founder and CEO of MULU, said: “After five years of growing the Dutch brand, we are eager to take MULU to the next level. We are excited to start a new chapter for MULU in Dubai. We have heard from the region and Africa The opinions of our customers, we understand their needs very well. When you are a plus size woman, your customer buying cycle and experience will look different, so it needs to be handled differently. MULU aims to achieve a new shopping experience and Innovative technology addresses this issue in the region. We understand the physical and psychological challenges our customers face when it comes to clothing.”


For more information, please contact:
Parrot PR
Nicola Ellegard

About Mulu:

heap is a lifestyle brand dedicated to plus-size women. Founded in 2018 by Kanessa Muluneh, MULU is the activewear and lifestyle brand born after Kanessa graduated from medical school. At MULU, we encourage plus size women to do and wear what they want in a space free of judgement. MULU is designed to allow you to express your individuality in any way that makes sense to you. MULU is more than just a clothing line – MULU is a movement. We believe in the power of education and community, and we solve problems for the community through fashion and innovative technology. Our mission is to teach women about the future of fashion and how they can be integral to the evolution of the internet, especially using Web3. Our products are sold in more than 10 countries, including Netherlands, Germany, Belgium, Denmark, Sweden, Austria, UK, USA, Canada and Ethiopia.

For more information on MULU, please visit www.mulu.love or follow us on Instagram @mulu.estate.

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